Email Advertising
Budget: ₹750 – ₹1,250 INR
* In the planning stage, developed a target persona, created an email calendar, and drafted emails.
* Scheduled the campaign for three weeks - sent different emails to people in various stages of the consumer journey with the primary objective of generating leads. Sent emails to subscribers and used different visuals and CTA buttons for A/B tests.
* Analyzed open rate, bounce rate, and the number of conversions and unsubscribes.
* Tools - MailChimp and Canva.
* Scheduled the campaign for three weeks - sent different emails to people in various stages of the consumer journey with the primary objective of generating leads. Sent emails to subscribers and used different visuals and CTA buttons for A/B tests.
* Analyzed open rate, bounce rate, and the number of conversions and unsubscribes.
* Tools - MailChimp and Canva.