Clean Up & Improve Magento 2 GTM Conversion Tracking
Budget: $30 – $250 USD
Looking for GTM tracking specialist who are familiar with Magento 2 to clean up gtag.js and gtag conversion. Use GTM for conversion tracking only and improve “purchase” tracking by adding transaction ID and value.
I can provide detailed instructions for you to follow.
Problems:
Both google tag (gtag.js ) and GTM were added in Magento header html now.
Conversion goals are tracked using google tags (gtag.js).
GTM coverage problem (GTM detects gtag.js but not GTM ID in many pages, some pages are not covered)
There may be duplications in conversion as some pages detect both gtag.js and GTM ID.
5 conversion goals are set up in google ad account: Add to Cart, Purchase, Redirect link, Add to Wishlist, WhatsApp.
I have two stores (Chinese/English), each has its own GTM ID.
Action Needed:
1) Remove gtag.js tags from Magento admin panel and keep GTM ID only
2) Add GTM <noscript> (edit Magento file)
3) Remove gtag conversion tags from Magento admin panel
4) Recreate the 5 Google Ads conversions in GTM
5) Match triggers exactly (same logic as current site)
6) Purchase tag must include value* + transaction ID
*store success page only has transaction ID but not value, have to set up Magento 2 to push dataLayer to success page.
These actions needed to be done on both stores separately.
Testing
Use GTM Preview and Tag Assistant
Confirm each conversion fires once
Check Google Ads Diagnostics / Tag Coverage for both stores
Expected Outcome:
No duplicate conversions
GTM detected on all pages
Google Ads conversion actions remain intact
I can provide detailed instructions for you to follow.
Problems:
Both google tag (gtag.js ) and GTM were added in Magento header html now.
Conversion goals are tracked using google tags (gtag.js).
GTM coverage problem (GTM detects gtag.js but not GTM ID in many pages, some pages are not covered)
There may be duplications in conversion as some pages detect both gtag.js and GTM ID.
5 conversion goals are set up in google ad account: Add to Cart, Purchase, Redirect link, Add to Wishlist, WhatsApp.
I have two stores (Chinese/English), each has its own GTM ID.
Action Needed:
1) Remove gtag.js tags from Magento admin panel and keep GTM ID only
2) Add GTM <noscript> (edit Magento file)
3) Remove gtag conversion tags from Magento admin panel
4) Recreate the 5 Google Ads conversions in GTM
5) Match triggers exactly (same logic as current site)
6) Purchase tag must include value* + transaction ID
*store success page only has transaction ID but not value, have to set up Magento 2 to push dataLayer to success page.
These actions needed to be done on both stores separately.
Testing
Use GTM Preview and Tag Assistant
Confirm each conversion fires once
Check Google Ads Diagnostics / Tag Coverage for both stores
Expected Outcome:
No duplicate conversions
GTM detected on all pages
Google Ads conversion actions remain intact