CPC predictions using ML for PPC Advertising
Budget: $30 – $250 USD
We are looking for a candidate who knows about PPC bidding have done related projects in the past.
Based on impressions, clicks, conversions, etc we need to use a/b testing algorithms to determine the next bid for the specific keyword. The model will get the probability of next bid based on the previous day data.
In short, we need to find the best value bids so we get maximum impressions and sales by bidding the lowest (spending less).
We will provide you with a sample data. The data is in Big Query so you can query it from any language. We would like the models to be in Google ML or on AWS.
Based on impressions, clicks, conversions, etc we need to use a/b testing algorithms to determine the next bid for the specific keyword. The model will get the probability of next bid based on the previous day data.
In short, we need to find the best value bids so we get maximum impressions and sales by bidding the lowest (spending less).
We will provide you with a sample data. The data is in Big Query so you can query it from any language. We would like the models to be in Google ML or on AWS.