Bank marketing strategy
Budget: ₹600 – ₹1,500 INR
Project mainly focuses on sales marketing strategy .
The data is related to direct marketing campaigns of a financial institution.The marketing
campaigns were based on phone calls. Often, more than one contact to the same client was
required, in order to assess if the product (bank term deposit) would be ('yes') or not ('no')
subscribed. You will have to analyze the dataset in order to find ways to look for future
strategies in order to improve future marketing campaigns for the bank.
The data is related to direct marketing campaigns of a financial institution.The marketing
campaigns were based on phone calls. Often, more than one contact to the same client was
required, in order to assess if the product (bank term deposit) would be ('yes') or not ('no')
subscribed. You will have to analyze the dataset in order to find ways to look for future
strategies in order to improve future marketing campaigns for the bank.
Related categories:
Data Processing
Machine Learning (ML)
Data Analytics
Data Visualization
Data Modeling