upgrade logo

Job ID: 39338767

Budget: $30 – $250 USD

Description:

We are a sports apparel customization company specializing in creating unique, high-quality uniforms for various sports. Our current logo, "Firee" (Fire + Free), features an abstract form of the Chinese character "火" (fire). However, we are encountering difficulties with registering this logo due to its design elements. Therefore, we need a redesign to make the logo both distinctive and eligible for trademark registration.

Key Requirements:

Logo Name: "Firee" (Fire + Free) – The concept behind the name combines the idea of fire (representing passion and energy) and freedom (representing empowerment and movement).

Design Direction:

The new logo should incorporate elements of fire and freedom while keeping the overall design minimal and modern.

The new logo should be visually strong, memorable, and suitable for branding across various sports apparel.

The design should be flexible for both small and large-scale applications (e.g., clothing tags, shirts, marketing materials).

Logo Style:

Clean, minimalist, and modern.

Avoid using the exact shape of the Chinese character "火" to ensure it can be registered.

The logo should have both English and Chinese (if necessary) elements that are simple and clean.

It should look professional and have strong visual appeal, with a focus on clarity and recognition.

Trademark Compatibility:

The logo must be designed in a way that avoids trademark registration issues.

It should be unique, ensuring that it can be successfully registered with the relevant authorities.

Deliverables:

A logo design with multiple file formats (AI, PNG, SVG, etc.).

A few color variations to suit different background types (e.g., black, white, colored).