a new logo for a high performance coaching brand
Budget: $30 – $250 AUD
EnduroLab
EndureLab is a high-performance coaching brand built by Gary Mullins a veteran endurance coach with 20+ years of experience. Rooted in the philosophy of PLORSI (Practical, Logic, Observation, Research, Science, Individual), EndureLab blends real world toughness with evidence based training. It serves runners, endurance athletes, and lifestyle driven performers across trail, road, and track.
This brand is for those who don’t want fluff they want to go deep, push boundaries, and train with purpose.
Logo Objectives
Reflect strength, depth, and clarity
Communicate performance, resilience, and coaching intelligence
Distinguish from trendy fitness brands this is elite and timeless
Must scale well across website, social, shirts, hats, digital downloads, and coaching PDFs
Style & Feel
Bold but minimalist
Grit meets lab a balance of raw edge and precision
Serious, confident, real not cartoonish or overly polished
Slight nod to science, structure, or testing without being clinical
Design Elements to Explore
Visual Metaphors:
A stylized EL mark
Mountain line or horizon (subtle endurance nod)
Shapes implying movement, forward progress, resilience
Typography
Strong sans-serif or semi-serif
Clean, sharp edges modern but timeless
Lowercase or all caps, depending on balance
Avoid decorative fonts or tech heavy styles
Color Palette
I've attached pur club colours
Where It Will Be Used
Website & social media banners
Training documents, eBooks, coaching PDFs
Merchandise (t-shirts, hoodies, trucker hats, stickers)
On-site signage for training camps and events
YouTube/TikTok/Instagram branding
EndureLab is a high-performance coaching brand built by Gary Mullins a veteran endurance coach with 20+ years of experience. Rooted in the philosophy of PLORSI (Practical, Logic, Observation, Research, Science, Individual), EndureLab blends real world toughness with evidence based training. It serves runners, endurance athletes, and lifestyle driven performers across trail, road, and track.
This brand is for those who don’t want fluff they want to go deep, push boundaries, and train with purpose.
Logo Objectives
Reflect strength, depth, and clarity
Communicate performance, resilience, and coaching intelligence
Distinguish from trendy fitness brands this is elite and timeless
Must scale well across website, social, shirts, hats, digital downloads, and coaching PDFs
Style & Feel
Bold but minimalist
Grit meets lab a balance of raw edge and precision
Serious, confident, real not cartoonish or overly polished
Slight nod to science, structure, or testing without being clinical
Design Elements to Explore
Visual Metaphors:
A stylized EL mark
Mountain line or horizon (subtle endurance nod)
Shapes implying movement, forward progress, resilience
Typography
Strong sans-serif or semi-serif
Clean, sharp edges modern but timeless
Lowercase or all caps, depending on balance
Avoid decorative fonts or tech heavy styles
Color Palette
I've attached pur club colours
Where It Will Be Used
Website & social media banners
Training documents, eBooks, coaching PDFs
Merchandise (t-shirts, hoodies, trucker hats, stickers)
On-site signage for training camps and events
YouTube/TikTok/Instagram branding