I need a Branding Consultant

Job ID: 33468154

Budget: $30 – $250 USD

A few years ago I hired someone to create a website for me and a Logo. Shortly after it was complete I had to move to assist with a family medical issue and then covid hit, so I have not done much with more with the website. Now I am ready to move forward and I need to make some changes. I have a Business Name with a Logo I like. The problem is that my focus has shifted now after covid, as on demand videos for fitness are being created all over the place I know I need to get clearer about what audience I am targeting and communicate more clearly about what I have to offer. I am attaching my current Logo. I like the Logo, but I need to change the tag line. I need help finding a new tag line and a slogan for the front of my website.

My business name is Harmonious Body and I was offering Pilates, Yoga, and Dance Instruction. Now I want to change it. I believe that after much research I should pick one modality and include that in my name or tagline, and then I can also offer the other things in addition, but not mention it in the name. I currently do online private trainings on zoom and I train people in Pilates, or Yoga, or Personal Training, however my focus is Pilates and I just add the other components if people want. I realize the three names in the tagline is too broad, especially now after Covid where people need to be clear who they are marketing and what they have to offer. I am not sure how to add this in, wether to change my name or just create a new tagline and slogan. Here is an example of what I would like.

Name: Harmony In Movement
clinical exercise Physiology by Jane Doe

Exercise and Body Work that inspires you to live your live in full.

This is an actually example I saw. The name is catchy, and then it also state exactly what it is and who it is.
The slogan also clearly states what they offer and how they can help the audience with an emotional catch phrase.

I need these two things for my Branding so that I can move forward with making adjustments to my website and begin offering classes on demand. So how do I let people know that what I focus on is Pilates, but that really it is Mindful Movement that I offer. And a tagline that says what I have to offer and a personal touch to it. I can definitely add more info. to help at a later date if you are interested. I have done much research and am ready to move forward, but I am a teacher and not very savvy with tech and Branding.I have lots of thoughts and loads of notes that I have taken to try to come up with it myself, so I can share that info with you as well. I just need some help so I can move forward. I may also be interested in a completely new website too, but that is just a possibility. I need the Branding first.

Thank you for taking the time to read!

Gina