logo design
Budget: £250 – £750 GBP
Business Name:
Full Name: Beyond Mind-Muscle Coaching
Abbreviation: BMM Coaching
Business Description:
Beyond Mind Muscle Coaching is an online coaching and personal training brand focused on holistic fitness and lifestyle improvement. The brand's philosophy goes beyond physical transformation and aims to positively impact the mind, body, and overall quality of life.
Target Audience:
A broad audience, including men and women ranging from 16-65.
Specialization in helping individuals gain muscle, lose fat, and achieve fitness goals in a sustainable and enjoyable way.
Ideal clientele: Younger men (16-40) looking to train for size and strength and improve mental health/ form good habits.
Meaning of the Name:
In the fitness space there is a term known as Mind Muscle connection. This is a person's ability to actively engage and control a muscle during a movement. It is essentially the link between the body and mind in exercise. BMM coaching is about helping people discover the connection between their own body and mind through nutrition and fitness coaching with the hopes of changing their lives for the better.
"Mind" reflects the focus on positive mental health, mental clarity, and confidence.
"Muscle" represents achieving a healthy, strong, and fit body.
"Beyond" symbolizes the transformative power of fitness on various aspects of life, teaching patience, dedication, and broadening one's perspective.
Brand Message:
Guiding people towards healthy, sustainable, and fulfilling lifestyles.
Promoting good habits, body positivity, and mental well-being.
Offering a holistic approach that considers individual needs and desires.
Challenges in the Industry:
Addressing the oversaturation in the online fitness space.
Providing nuanced guidance and knowledge to meet individual needs.
Combating misinformation with expertise and dedication.
Design Requirements:
The logo should embody a sense of balance between mental and physical well-being.
Incorporate elements that represent transformation, growth, and a holistic approach to health and fitness.
Consider using imagery or symbolism related to muscle, the mind, and progress.
Choose a color palette that conveys positivity, energy, and a sense of well-being.
Usage:
The logo will be used on an app icon, social media platforms, a website, and printed materials such as PDF documents and fitness apparel (shirts and hoodies).
Personal Note:
Personal journey and dedication to helping individuals improve their mental and physical health is at the core of the brand. The logo should reflect this passion and commitment.
Extra:
I used Ai to mock up designs that I believe represent my brand well (attached here). I like the bottom right design the best, however, I also like the text layout of the top right. I am unsure about colours as the feedback I have received in mainly about the mix of blue and red. I need a designer who I can work with closely to help finalise my logo design while testing a few ideas along the way.
Full Name: Beyond Mind-Muscle Coaching
Abbreviation: BMM Coaching
Business Description:
Beyond Mind Muscle Coaching is an online coaching and personal training brand focused on holistic fitness and lifestyle improvement. The brand's philosophy goes beyond physical transformation and aims to positively impact the mind, body, and overall quality of life.
Target Audience:
A broad audience, including men and women ranging from 16-65.
Specialization in helping individuals gain muscle, lose fat, and achieve fitness goals in a sustainable and enjoyable way.
Ideal clientele: Younger men (16-40) looking to train for size and strength and improve mental health/ form good habits.
Meaning of the Name:
In the fitness space there is a term known as Mind Muscle connection. This is a person's ability to actively engage and control a muscle during a movement. It is essentially the link between the body and mind in exercise. BMM coaching is about helping people discover the connection between their own body and mind through nutrition and fitness coaching with the hopes of changing their lives for the better.
"Mind" reflects the focus on positive mental health, mental clarity, and confidence.
"Muscle" represents achieving a healthy, strong, and fit body.
"Beyond" symbolizes the transformative power of fitness on various aspects of life, teaching patience, dedication, and broadening one's perspective.
Brand Message:
Guiding people towards healthy, sustainable, and fulfilling lifestyles.
Promoting good habits, body positivity, and mental well-being.
Offering a holistic approach that considers individual needs and desires.
Challenges in the Industry:
Addressing the oversaturation in the online fitness space.
Providing nuanced guidance and knowledge to meet individual needs.
Combating misinformation with expertise and dedication.
Design Requirements:
The logo should embody a sense of balance between mental and physical well-being.
Incorporate elements that represent transformation, growth, and a holistic approach to health and fitness.
Consider using imagery or symbolism related to muscle, the mind, and progress.
Choose a color palette that conveys positivity, energy, and a sense of well-being.
Usage:
The logo will be used on an app icon, social media platforms, a website, and printed materials such as PDF documents and fitness apparel (shirts and hoodies).
Personal Note:
Personal journey and dedication to helping individuals improve their mental and physical health is at the core of the brand. The logo should reflect this passion and commitment.
Extra:
I used Ai to mock up designs that I believe represent my brand well (attached here). I like the bottom right design the best, however, I also like the text layout of the top right. I am unsure about colours as the feedback I have received in mainly about the mix of blue and red. I need a designer who I can work with closely to help finalise my logo design while testing a few ideas along the way.