Surf shack
Budget: $30 – $250 USD
We are opening a chicken roll, surf school and retreat in a popular surf destination in Indonesia. Are target audience are people who come in for a chicken roll after a surf. We had the idea of a surfing chicken as our logo/mascot. Similar to chicken joe from Surfsup. A cool, laid back, chill, easy going chicken who only cares about surfing (see attachment). We really like a cartoon/pencil/sketch vibe, which is easy recognisable. Maybe him holding a surfboard would be cool. The chicken roll shop will be called SOMM shack ( as in beach shack) are slogan is Roll, ride, rest