SouLilly Brand Identity and Graphic Design
Budget: ₹12,500 – ₹37,500 INR
Industry: Wooden Toys for Kids (0-6 years, Montessori-inspired)
Objective:
SouLilly is a brand that creates high-quality, Montessori-inspired wooden toys for young children. We want a cohesive and visually appealing brand identity that reflects our core values—playfulness, creativity, sustainability, and modern minimalism. The design should be engaging for parents while capturing the warmth and charm of childhood.
Scope of Work:
Logo Variations
Primary logo with a handwritten font, incorporating a small geometric lily icon.
Secondary logo (simplified version for compact spaces, such as social media profiles).
Monochrome and inverse variations for versatility.
Color Palette
A selection of soft, pastel colors that evoke warmth, creativity, and natural elements.
Suggestions for primary, secondary, and accent colors.
Typography
Handwritten font for the logo.
Complementary fonts for marketing materials (headlines, body text, and captions).
Imagery Style
Visual direction for brand photography and illustrations.
Consistent use of soft, natural lighting and wooden textures.
Possible illustrated elements that complement the brand’s aesthetic.
Stickers & Graphic Elements
Playful sticker designs that can be used on packaging and digital assets.
Small illustrations or patterns that align with the brand’s Montessori theme.
Business Card & Letterhead Designs
Minimalistic yet playful business card design incorporating brand elements.
Letterhead layout with logo, colors, and typography.
Packaging Designs
Box and label designs that reinforce the natural and eco-friendly aspect of the brand.
Tag and wrapping concepts with subtle branding.
Sustainable and child-friendly packaging ideas.
Deliverables:
High-resolution logo files (AI, PNG, JPG, SVG).
Brand style guide (including color codes, fonts, and usage guidelines).
Design files for stickers, business cards, letterheads, and packaging.
Mockups for packaging concepts.
Objective:
SouLilly is a brand that creates high-quality, Montessori-inspired wooden toys for young children. We want a cohesive and visually appealing brand identity that reflects our core values—playfulness, creativity, sustainability, and modern minimalism. The design should be engaging for parents while capturing the warmth and charm of childhood.
Scope of Work:
Logo Variations
Primary logo with a handwritten font, incorporating a small geometric lily icon.
Secondary logo (simplified version for compact spaces, such as social media profiles).
Monochrome and inverse variations for versatility.
Color Palette
A selection of soft, pastel colors that evoke warmth, creativity, and natural elements.
Suggestions for primary, secondary, and accent colors.
Typography
Handwritten font for the logo.
Complementary fonts for marketing materials (headlines, body text, and captions).
Imagery Style
Visual direction for brand photography and illustrations.
Consistent use of soft, natural lighting and wooden textures.
Possible illustrated elements that complement the brand’s aesthetic.
Stickers & Graphic Elements
Playful sticker designs that can be used on packaging and digital assets.
Small illustrations or patterns that align with the brand’s Montessori theme.
Business Card & Letterhead Designs
Minimalistic yet playful business card design incorporating brand elements.
Letterhead layout with logo, colors, and typography.
Packaging Designs
Box and label designs that reinforce the natural and eco-friendly aspect of the brand.
Tag and wrapping concepts with subtle branding.
Sustainable and child-friendly packaging ideas.
Deliverables:
High-resolution logo files (AI, PNG, JPG, SVG).
Brand style guide (including color codes, fonts, and usage guidelines).
Design files for stickers, business cards, letterheads, and packaging.
Mockups for packaging concepts.