SUMO Brand Identity Design
Budget: $15 – $25 USD
SUMO Brand Identity Design
Job Title:
- Brand Identity Design for SUMO (Logo, Hero Icon, Pitch Deck, Guidelines)
Brand Strategy & Positioning
About SUMO
- SUMO is a new breed of market intelligence platform — powered by AI, social scraping, and - - Web3 data — surfacing what’s hot, real, and moving in real-world assets (RWAs), token markets, and blockchain trends.
It’s Seeking Alpha for the next generation, but with community insight, social pulse, and smart algorithmic scoring at its core.
Target Users:
- Early-stage investors & analysts
- Builders in crypto, Web3, and digital assets
- Token projects and asset owners
- RWA traders and data nerds
- and later, the wider Web3 retail investor network
Brand Goal:
- To build a trusted and memorable brand that signals intelligence, movement, and smart design — while keeping a distinctive playful edge to spark recognition and loyalty.
Our Position:
SUMO sits at the convergence of:
- Market intelligence tools (like Messari, CoinGecko, Dune)
- Community-driven insight (like Reddit + Discord channels)
- AI-enhanced curation (like GPT meets financial dashboards)
We're not just showing data — we’re helping users act on it.
Scope of Work:
Logo Design
- Primary logo
- Icon/monogram
- Light & dark mode
- Horizontal & stacked layouts
- Deliverables: .AI, .SVG, .PNG, .PDF
SUMO Hero Icon and Emojis
- A minimalist mascot or emblem
- Works well small (app icon) and large (hero image)
- Could be stylized character, abstract sumo, or clever glyph
- Think: smart playful
- Emojis for use on the web interface and dashboards
Color Palette
- Primary and secondary tones
- Should balance energy + credibility
- HEX, RGB, CMYK, Pantone breakdown
Typography System
- Heading and body font pairings
- Web-safe, readable, modern
- Font licenses must be open source or commercially safe
Pitch Deck Template
- Google Slides and Keynote
- Branded layouts: cover, team, charts, CTA, contact
- Modular and clean with light visual flair
Brand Guidelines PDF
- Logo usage + spacing
- Color and type specs
- Brand voice and design system principles
- Sample use cases: decks, headers, social
Visual Direction - SUMO should feel:
- Smart — we’re helping users make better decisions
- Focused — clean UI/UX, confident shapes, uncluttered
- Playful — one bold twist (a hero icon, color splash, or animation hint)
Visual Inspiration:
- Stripe
- Duolingo
- Notion
- Glitch
- Framer
- Brain.fm
Style Motifs to Explore:
- Modular blocks
- Data flows
- Subtle references to sumo, weight, gravity, tension
- Bold lines, smart spacing, motion-ready visuals
Deliverables:
- Full logo system (.AI, .SVG, .PDF, .PNG)
- SUMO Hero Icon (multi-use: app icon, watermark, badge)
- Color & type systems with codes
- Deck template (editable)
- Brand guidelines (PDF, ~12–15 pages)
- Optional: mockups for social or landing page header
Timeline:
- Start: within 3 days of hire
- First drafts: ~7 days
- Final delivery: 14–21 days
Budget - please propose
Please include your milestone proposal and total fee.
Job Title:
- Brand Identity Design for SUMO (Logo, Hero Icon, Pitch Deck, Guidelines)
Brand Strategy & Positioning
About SUMO
- SUMO is a new breed of market intelligence platform — powered by AI, social scraping, and - - Web3 data — surfacing what’s hot, real, and moving in real-world assets (RWAs), token markets, and blockchain trends.
It’s Seeking Alpha for the next generation, but with community insight, social pulse, and smart algorithmic scoring at its core.
Target Users:
- Early-stage investors & analysts
- Builders in crypto, Web3, and digital assets
- Token projects and asset owners
- RWA traders and data nerds
- and later, the wider Web3 retail investor network
Brand Goal:
- To build a trusted and memorable brand that signals intelligence, movement, and smart design — while keeping a distinctive playful edge to spark recognition and loyalty.
Our Position:
SUMO sits at the convergence of:
- Market intelligence tools (like Messari, CoinGecko, Dune)
- Community-driven insight (like Reddit + Discord channels)
- AI-enhanced curation (like GPT meets financial dashboards)
We're not just showing data — we’re helping users act on it.
Scope of Work:
Logo Design
- Primary logo
- Icon/monogram
- Light & dark mode
- Horizontal & stacked layouts
- Deliverables: .AI, .SVG, .PNG, .PDF
SUMO Hero Icon and Emojis
- A minimalist mascot or emblem
- Works well small (app icon) and large (hero image)
- Could be stylized character, abstract sumo, or clever glyph
- Think: smart playful
- Emojis for use on the web interface and dashboards
Color Palette
- Primary and secondary tones
- Should balance energy + credibility
- HEX, RGB, CMYK, Pantone breakdown
Typography System
- Heading and body font pairings
- Web-safe, readable, modern
- Font licenses must be open source or commercially safe
Pitch Deck Template
- Google Slides and Keynote
- Branded layouts: cover, team, charts, CTA, contact
- Modular and clean with light visual flair
Brand Guidelines PDF
- Logo usage + spacing
- Color and type specs
- Brand voice and design system principles
- Sample use cases: decks, headers, social
Visual Direction - SUMO should feel:
- Smart — we’re helping users make better decisions
- Focused — clean UI/UX, confident shapes, uncluttered
- Playful — one bold twist (a hero icon, color splash, or animation hint)
Visual Inspiration:
- Stripe
- Duolingo
- Notion
- Glitch
- Framer
- Brain.fm
Style Motifs to Explore:
- Modular blocks
- Data flows
- Subtle references to sumo, weight, gravity, tension
- Bold lines, smart spacing, motion-ready visuals
Deliverables:
- Full logo system (.AI, .SVG, .PDF, .PNG)
- SUMO Hero Icon (multi-use: app icon, watermark, badge)
- Color & type systems with codes
- Deck template (editable)
- Brand guidelines (PDF, ~12–15 pages)
- Optional: mockups for social or landing page header
Timeline:
- Start: within 3 days of hire
- First drafts: ~7 days
- Final delivery: 14–21 days
Budget - please propose
Please include your milestone proposal and total fee.