Produce and Consult on a Complete Digital Marketing Brand Identity Kit
Budget: $30 – $250 USD
We’re a full-service digital marketing agency (serving SMBs to enterprise) looking to create a comprehensive Brand Identity Kit.
Current Assets:
• PSD-based logos needing vector conversion (horizontal, vertical, icon-only)
• Basic color palette (#ff4800 & #00c3e1) that may need refining
• Partial font usage (Roboto/Montserrat) with plans to adopt a more cohesive set
Scope of Work:
• Convert & refine logos (AI, EPS, SVG, PNG; possibly monochrome/inverted versions)
• Update color palette for improved contrast & accessibility compliance
• Establish typography rules (heading hierarchy, fallback fonts)
• Define UI components & templates (website, email, social media)
• Develop print materials (business cards, letterheads, brochures)
• Compile everything into a comprehensive Brand Guidelines (PDF/InDesign)
Detailed Brand Guidelines Requirements:
In addition to standard Brand Guideline details, please include standard image requirements for all digital applications. This must cover specifications (dimensions, DPI, formats, etc.) for:
• Default website images (e.g., optimal dimensions and DPI for web/retina displays)
• Ad network banners (required sizes and resolution guidelines)
• Social network assets for LinkedIn, Twitter, Facebook, Instagram, and YouTube (including video specifications where applicable)
Brand Messaging Note:
• We have brand voice and tagline content internally.
• We’ll provide this content so you can incorporate it into the final Brand Identity Kit.
Deliverables:
• Vectorized & properly formatted logos
• Finalized color + typography guidelines
• Unified digital style guide (UI elements, email templates, website image templates, social media templates (With network specific image requirements and examples included in the guide)
• Print-ready templates and Guidelines (business cards, letterheads, etc.)
• Consolidated Brand Identity Kit document (including our supplied brand voice/tagline)
What We Provide:
• Existing PSD logos, color codes, brand overview, references to current design elements
• Brand voice/tagline (for inclusion only)
• Any custom image sizes that need to be included in final document
• Image requirements for web based images
Milestone-Based Payments:
1. Logo Vectorization & Basic Usage Guidelines
2. Color Palette & Typography Finalization
3. UI Components & Social/Email Templates
4. Print Materials & Final Brand Identity Kit Document
Requirements:
• Strong experience in brand identity design
• Organized file delivery & clear communication
• Ability to meet milestones within a proposed timeline
Budget & Timeline: Open to proposals; please include estimated timeframe and pricing.
Thank you! We look forward to collaborating with a skilled designer to unify and elevate our brand identity, ensuring our messaging is also consistently integrated.
Current Assets:
• PSD-based logos needing vector conversion (horizontal, vertical, icon-only)
• Basic color palette (#ff4800 & #00c3e1) that may need refining
• Partial font usage (Roboto/Montserrat) with plans to adopt a more cohesive set
Scope of Work:
• Convert & refine logos (AI, EPS, SVG, PNG; possibly monochrome/inverted versions)
• Update color palette for improved contrast & accessibility compliance
• Establish typography rules (heading hierarchy, fallback fonts)
• Define UI components & templates (website, email, social media)
• Develop print materials (business cards, letterheads, brochures)
• Compile everything into a comprehensive Brand Guidelines (PDF/InDesign)
Detailed Brand Guidelines Requirements:
In addition to standard Brand Guideline details, please include standard image requirements for all digital applications. This must cover specifications (dimensions, DPI, formats, etc.) for:
• Default website images (e.g., optimal dimensions and DPI for web/retina displays)
• Ad network banners (required sizes and resolution guidelines)
• Social network assets for LinkedIn, Twitter, Facebook, Instagram, and YouTube (including video specifications where applicable)
Brand Messaging Note:
• We have brand voice and tagline content internally.
• We’ll provide this content so you can incorporate it into the final Brand Identity Kit.
Deliverables:
• Vectorized & properly formatted logos
• Finalized color + typography guidelines
• Unified digital style guide (UI elements, email templates, website image templates, social media templates (With network specific image requirements and examples included in the guide)
• Print-ready templates and Guidelines (business cards, letterheads, etc.)
• Consolidated Brand Identity Kit document (including our supplied brand voice/tagline)
What We Provide:
• Existing PSD logos, color codes, brand overview, references to current design elements
• Brand voice/tagline (for inclusion only)
• Any custom image sizes that need to be included in final document
• Image requirements for web based images
Milestone-Based Payments:
1. Logo Vectorization & Basic Usage Guidelines
2. Color Palette & Typography Finalization
3. UI Components & Social/Email Templates
4. Print Materials & Final Brand Identity Kit Document
Requirements:
• Strong experience in brand identity design
• Organized file delivery & clear communication
• Ability to meet milestones within a proposed timeline
Budget & Timeline: Open to proposals; please include estimated timeframe and pricing.
Thank you! We look forward to collaborating with a skilled designer to unify and elevate our brand identity, ensuring our messaging is also consistently integrated.