Multi-Platform Logo Evolution Initiative
Budget: $30 – $250 AUD
Logo Redesign Brief – Multi-Platform Branding
We’ve attached a files titled “EPG logo” containing our current logo design.
Additionally, you’ll find additional files, which includes various rough adaptations of the original logo. These have been used across different media formats such as Instagram, Reels, Facebook, and other digital channels. They are intended to provide visual context and reference for the types of layout adjustments and stylistic variations we’ve trialed.
Project Scope
The goal is to evolve the original logo for consistent use across all platforms—digital, social, and print—while maintaining a cohesive and recognisable visual identity.
We wish to retain the core design element of the original logo. However, text positioning and layout may vary depending on platform requirements. The final deliverables must be provided in layered .PSD format to allow future edits and scaling. Flat image files (e.g., .PNG) alone are not sufficient.
Deliverables Required in .PSD & .PNG:
• Full-colour version (original colour scheme)
• White version with a transparent background
• Blue version with a transparent background
These versions will be used across multiple media types, including video overlays and social content, so flexibility and transparency are essential.
We’ve attached a files titled “EPG logo” containing our current logo design.
Additionally, you’ll find additional files, which includes various rough adaptations of the original logo. These have been used across different media formats such as Instagram, Reels, Facebook, and other digital channels. They are intended to provide visual context and reference for the types of layout adjustments and stylistic variations we’ve trialed.
Project Scope
The goal is to evolve the original logo for consistent use across all platforms—digital, social, and print—while maintaining a cohesive and recognisable visual identity.
We wish to retain the core design element of the original logo. However, text positioning and layout may vary depending on platform requirements. The final deliverables must be provided in layered .PSD format to allow future edits and scaling. Flat image files (e.g., .PNG) alone are not sufficient.
Deliverables Required in .PSD & .PNG:
• Full-colour version (original colour scheme)
• White version with a transparent background
• Blue version with a transparent background
These versions will be used across multiple media types, including video overlays and social content, so flexibility and transparency are essential.