Modern Minimalistic Logo Enhancement
Budget: £250 – £750 GBP
Brand Design Brief for YourTRIBE
Overview: YourTRIBE is a Purpose-Built Student Accommodation (PBSA) brand. The logo we currently have is loved and forms the core identity of our brand. The task is to elevate and evolve this identity by adding a graphic, icon, or symbol that complements and enhances the existing logo, while keeping the brand recognisable and in tune with the student-focused nature of the business.
THIS STAGE IS FOR A BRAND STRATEGISE TO CONCEPTUALISE. There will then be a follow-up job for a designer to roll out concept. Being a strategise and showing reasoning for each is critical. This is not just a logo design.
Goals:
Retain the existing logo: The primary focus is to preserve the integrity of the existing logo design, ensuring that the new addition blends seamlessly with the established visual identity.
Create a new graphic/icon/symbol: Add a unique and modern graphic, icon, or symbol that speaks to our Gen Z target audience and stands out in the PBSA market. This will be a distinguishing element that can be used alongside the logo or as a standalone symbol in various applications (such as social media, marketing materials, building signage, uniforms, etc.).
Appeal to students: The new element should resonate with your core audience—students. It should evoke a sense of community, modern living, inclusivity, and student-focused values. It should also have a youthful, dynamic feel while maintaining professionalism.
Market Differentiation: YourTRIBE needs to stand out in a competitive market, so the graphic/icon should be unique enough to set us apart from other student accommodation brands. It should evoke trust, comfort, and excitement for student living.
Deliverables:
Provide 5-10 options for the new graphic, icon, or symbol that works in harmony with the existing logo.
Each option should be versatile, scalable, and work across different mediums, such as digital, print, and signage.
The graphic should be adaptable in color and style to suit the tone of the brand (whether it's playful, modern, professional, etc.).
The options should explore different concepts, such as abstraction, symbolic representations of community, housing, student life, or even something more futuristic and innovative.
Considerations:
Brand Personality: YourTRIBE is student-centric, so the new design should reflect the brand’s youthful, energetic, and inclusive personality.
Simplicity and Scalability: The symbol should be simple enough to be recognisable at a glance and scalable for different applications.
Color Palette: Stick to YourTRIBE's existing colour palette (or variations of it) to maintain brand consistency. The new icon/graphic should complement, not clash with, the current colour scheme.
Cultural Relevance: The symbol or graphic should be culturally appropriate and resonate with the global student audience, considering the diverse backgrounds of students using PBSA.
Timeline:
Initial concepts to be provided within 72 hours.
Final selection and revisions to be completed within 48 hours after feedback.
We look forward to seeing creative and thoughtful concepts that elevate the YourTRIBE brand while enhancing its appeal to the student market!
Overview: YourTRIBE is a Purpose-Built Student Accommodation (PBSA) brand. The logo we currently have is loved and forms the core identity of our brand. The task is to elevate and evolve this identity by adding a graphic, icon, or symbol that complements and enhances the existing logo, while keeping the brand recognisable and in tune with the student-focused nature of the business.
THIS STAGE IS FOR A BRAND STRATEGISE TO CONCEPTUALISE. There will then be a follow-up job for a designer to roll out concept. Being a strategise and showing reasoning for each is critical. This is not just a logo design.
Goals:
Retain the existing logo: The primary focus is to preserve the integrity of the existing logo design, ensuring that the new addition blends seamlessly with the established visual identity.
Create a new graphic/icon/symbol: Add a unique and modern graphic, icon, or symbol that speaks to our Gen Z target audience and stands out in the PBSA market. This will be a distinguishing element that can be used alongside the logo or as a standalone symbol in various applications (such as social media, marketing materials, building signage, uniforms, etc.).
Appeal to students: The new element should resonate with your core audience—students. It should evoke a sense of community, modern living, inclusivity, and student-focused values. It should also have a youthful, dynamic feel while maintaining professionalism.
Market Differentiation: YourTRIBE needs to stand out in a competitive market, so the graphic/icon should be unique enough to set us apart from other student accommodation brands. It should evoke trust, comfort, and excitement for student living.
Deliverables:
Provide 5-10 options for the new graphic, icon, or symbol that works in harmony with the existing logo.
Each option should be versatile, scalable, and work across different mediums, such as digital, print, and signage.
The graphic should be adaptable in color and style to suit the tone of the brand (whether it's playful, modern, professional, etc.).
The options should explore different concepts, such as abstraction, symbolic representations of community, housing, student life, or even something more futuristic and innovative.
Considerations:
Brand Personality: YourTRIBE is student-centric, so the new design should reflect the brand’s youthful, energetic, and inclusive personality.
Simplicity and Scalability: The symbol should be simple enough to be recognisable at a glance and scalable for different applications.
Color Palette: Stick to YourTRIBE's existing colour palette (or variations of it) to maintain brand consistency. The new icon/graphic should complement, not clash with, the current colour scheme.
Cultural Relevance: The symbol or graphic should be culturally appropriate and resonate with the global student audience, considering the diverse backgrounds of students using PBSA.
Timeline:
Initial concepts to be provided within 72 hours.
Final selection and revisions to be completed within 48 hours after feedback.
We look forward to seeing creative and thoughtful concepts that elevate the YourTRIBE brand while enhancing its appeal to the student market!