Modern Minimalistic Brand Identity Creation
Budget: $250 – $750 USD
About the Project
Being is a premium wellness centre that offers designer treatments and therapies for every body. Our philosophy is rooted in personalization, luxury wellness experiences, and tailor-made treatments that cater to individual needs.
To bring this vision to life, we need a sophisticated, cohesive, and high-end brand identity that reflects our commitment to customization, quality, and exclusivity.
We are looking for a brand identity designer who can craft a visually compelling, elegant, and distinctive brand presence that embodies our philosophy and sets us apart in the wellness industry.
The Problem
The wellness industry is saturated with generic, one-size-fits-all solutions that fail to recognize the unique needs of each individual. Many brands rely on templated approaches, resulting in experiences that feel impersonal and disconnected.
At Being, we reject mass-market wellness. Instead, we embrace a designer approach—one that prioritizes customization, precision, and personalisation. Our brand identity must reflect this philosophy, ensuring that every touchpoint—from our logo to our typography, color palette, and packaging—feels intentional, luxurious, and bespoke.
This is not just a branding project—it’s about creating an immersive identity that resonates with our audience and reinforces our promise: premium, tailor-made wellness for every body.
Project Scope & Deliverables
The brand identity system should be built with a long-term vision in mind, encompassing:
Core Brand Identity Elements
1. Logo & Wordmark – A refined, timeless logo that conveys luxury, wellness, and personalization.
2. Color Palette – A sophisticated and calming color scheme that reflects our premium positioning.
3. Typography System – Elegant and legible typefaces that enhance brand recognition.
4. Brand Patterns & Graphic Elements – Unique, signature design elements that reinforce brand identity.
5. Imagery & Photography Style Guide – Guidelines for product photography, service visuals, and brand storytelling.
6. Iconography & Illustrations – A custom set of icons that align with our modern, high-end aesthetic.
Brand Guidelines Document
A comprehensive brand book outlining:
• Logo usage, spacing, and variations
• Color codes and applications
• Typography rules and hierarchy
• Imagery and photography styling
• Tone of voice and messaging framework
• Digital and print applications
Packaging & Collateral Design
• Membership Cards – Exclusive, high-end card designs for our premium members.
• Service Menus & Brochures – Beautifully designed materials for in-store and digital distribution.
• Product Packaging – A luxury packaging system for our wellness products.
• Social Media Templates – Cohesive branding for Instagram, Facebook, and other digital platforms.
While this project focuses on branding, it is essential that our visual identity integrates seamlessly into our existing digital ecosystem, particularly for our website, online store, and membership experience.
Design Inspiration
For visual direction and brand aesthetics, we are inspired by the following:
https://www.behance.net/gallery/205415119/HealthMate-Plus-Brand-Guidelines
https://www.behance.net/gallery/193243413/Vida-Potencial
https://www.behance.net/gallery/196230637/Lifemed
https://www.behance.net/gallery/175773997/Likeminded
https://www.behance.net/gallery/205310827/The-Wellness-Lifestyle-Brand-Identity
https://www.behance.net/gallery/198504077/FitMe
https://www.behance.net/gallery/123591841/Optimself-Brand-Identity
https://www.behance.net/gallery/199708501/Napha
We are looking for a minimalist, high-end, and modern aesthetic that balances luxury with accessibility. Our branding should feel exclusive, yet welcoming; premium, yet personal.
Unique Selling Points & Brand Considerations
• Custom-Tailored Treatments: Unlike generic wellness brands, Being offers fully bespoke treatments designed for the individual. The brand identity should reflect precision, sophistication, and uniqueness.
• Membership Model & Premium Benefits: Our paid membership program offers free shipping, exclusive discounts, and priority access to designer treatments. Our branding should create a sense of exclusivity and belonging.
• Timeless Yet Modern Design: The brand identity should be versatile—able to stand out in digital, print, and physical environments while maintaining a cohesive and instantly recognizable look.
Ideal Designer Profile
We are seeking an experienced brand identity designer with expertise in:
✅ Luxury & Wellness Branding – A strong portfolio of premium, high-end brands.
✅ Minimalist & Elegant Design – Mastery of clean, sophisticated design styles.
✅ Typography & Print Design – Expertise in type pairing and print-ready brand collateral.
✅ Digital Branding – Ability to create branding systems that translate seamlessly across web and mobile platforms.
✅ Packaging & Product Design – Experience with high-end product packaging is a plus.
Project Expectations & Timeline
We are looking for a designer who can deliver a comprehensive brand identity and guidelines within 6-8 weeks. The project will be structured in phases, including:
1. Brand Discovery & Moodboard Development
2. Logo & Core Identity Creation
3. Typography & Color Refinement
4. Brand Guidelines & Applications
5. Final Deliverables & Packaging Exploration
If you are passionate about luxury branding, minimalist design, and wellness, we would love to collaborate with you to shape Being’s future identity.
To Apply or Bid for This Project
Please provide:
• Your portfolio showcasing relevant brand identity projects
• An estimated timeline and budget proposal
• Your approach to branding and design philosophy
• Any previous experience in wellness or luxury industries
We are excited to partner with a creative mind who can bring Being to life through a distinctive, high-end brand identity.
Being is a premium wellness centre that offers designer treatments and therapies for every body. Our philosophy is rooted in personalization, luxury wellness experiences, and tailor-made treatments that cater to individual needs.
To bring this vision to life, we need a sophisticated, cohesive, and high-end brand identity that reflects our commitment to customization, quality, and exclusivity.
We are looking for a brand identity designer who can craft a visually compelling, elegant, and distinctive brand presence that embodies our philosophy and sets us apart in the wellness industry.
The Problem
The wellness industry is saturated with generic, one-size-fits-all solutions that fail to recognize the unique needs of each individual. Many brands rely on templated approaches, resulting in experiences that feel impersonal and disconnected.
At Being, we reject mass-market wellness. Instead, we embrace a designer approach—one that prioritizes customization, precision, and personalisation. Our brand identity must reflect this philosophy, ensuring that every touchpoint—from our logo to our typography, color palette, and packaging—feels intentional, luxurious, and bespoke.
This is not just a branding project—it’s about creating an immersive identity that resonates with our audience and reinforces our promise: premium, tailor-made wellness for every body.
Project Scope & Deliverables
The brand identity system should be built with a long-term vision in mind, encompassing:
Core Brand Identity Elements
1. Logo & Wordmark – A refined, timeless logo that conveys luxury, wellness, and personalization.
2. Color Palette – A sophisticated and calming color scheme that reflects our premium positioning.
3. Typography System – Elegant and legible typefaces that enhance brand recognition.
4. Brand Patterns & Graphic Elements – Unique, signature design elements that reinforce brand identity.
5. Imagery & Photography Style Guide – Guidelines for product photography, service visuals, and brand storytelling.
6. Iconography & Illustrations – A custom set of icons that align with our modern, high-end aesthetic.
Brand Guidelines Document
A comprehensive brand book outlining:
• Logo usage, spacing, and variations
• Color codes and applications
• Typography rules and hierarchy
• Imagery and photography styling
• Tone of voice and messaging framework
• Digital and print applications
Packaging & Collateral Design
• Membership Cards – Exclusive, high-end card designs for our premium members.
• Service Menus & Brochures – Beautifully designed materials for in-store and digital distribution.
• Product Packaging – A luxury packaging system for our wellness products.
• Social Media Templates – Cohesive branding for Instagram, Facebook, and other digital platforms.
While this project focuses on branding, it is essential that our visual identity integrates seamlessly into our existing digital ecosystem, particularly for our website, online store, and membership experience.
Design Inspiration
For visual direction and brand aesthetics, we are inspired by the following:
https://www.behance.net/gallery/205415119/HealthMate-Plus-Brand-Guidelines
https://www.behance.net/gallery/193243413/Vida-Potencial
https://www.behance.net/gallery/196230637/Lifemed
https://www.behance.net/gallery/175773997/Likeminded
https://www.behance.net/gallery/205310827/The-Wellness-Lifestyle-Brand-Identity
https://www.behance.net/gallery/198504077/FitMe
https://www.behance.net/gallery/123591841/Optimself-Brand-Identity
https://www.behance.net/gallery/199708501/Napha
We are looking for a minimalist, high-end, and modern aesthetic that balances luxury with accessibility. Our branding should feel exclusive, yet welcoming; premium, yet personal.
Unique Selling Points & Brand Considerations
• Custom-Tailored Treatments: Unlike generic wellness brands, Being offers fully bespoke treatments designed for the individual. The brand identity should reflect precision, sophistication, and uniqueness.
• Membership Model & Premium Benefits: Our paid membership program offers free shipping, exclusive discounts, and priority access to designer treatments. Our branding should create a sense of exclusivity and belonging.
• Timeless Yet Modern Design: The brand identity should be versatile—able to stand out in digital, print, and physical environments while maintaining a cohesive and instantly recognizable look.
Ideal Designer Profile
We are seeking an experienced brand identity designer with expertise in:
✅ Luxury & Wellness Branding – A strong portfolio of premium, high-end brands.
✅ Minimalist & Elegant Design – Mastery of clean, sophisticated design styles.
✅ Typography & Print Design – Expertise in type pairing and print-ready brand collateral.
✅ Digital Branding – Ability to create branding systems that translate seamlessly across web and mobile platforms.
✅ Packaging & Product Design – Experience with high-end product packaging is a plus.
Project Expectations & Timeline
We are looking for a designer who can deliver a comprehensive brand identity and guidelines within 6-8 weeks. The project will be structured in phases, including:
1. Brand Discovery & Moodboard Development
2. Logo & Core Identity Creation
3. Typography & Color Refinement
4. Brand Guidelines & Applications
5. Final Deliverables & Packaging Exploration
If you are passionate about luxury branding, minimalist design, and wellness, we would love to collaborate with you to shape Being’s future identity.
To Apply or Bid for This Project
Please provide:
• Your portfolio showcasing relevant brand identity projects
• An estimated timeline and budget proposal
• Your approach to branding and design philosophy
• Any previous experience in wellness or luxury industries
We are excited to partner with a creative mind who can bring Being to life through a distinctive, high-end brand identity.