Modern & Minimalist Brand Identity Creation

I'm seeking a skilled graphic designer to develop a comprehensive brand identity for my new, yet-to-be-named brand. The brand will have a modern and minimalist aesthetic, and the project will encompass:

- Brand identity development: This includes crafting a unique and cohesive logo, color palette, typography, and brand guidelines.
- Product packaging design: Specifically for gum and mints, the packaging should reflect the brand's identity and appeal to our target market.
- Social media assets: You'll need to create post templates, banners, and ads that are visually engaging and consistent with the brand.

Key Responsibilities:
- Design a distinctive, modern, and cohesive brand identity.
- Deliver high-quality product packaging that aligns with the brand.
- Develop visually appealing and engaging social media templates.
- Provide editable source files (AI, PSD, or Figma).
- Ensure brand consistency across all designs.

Ideal Skills and Experience:
- Proven experience in branding, packaging, and social media design.
- Strong portfolio showcasing similar projects.
- Proficiency in Adobe Illustrator, Photoshop, and Figma.
- Understanding of modern brand trends and social media visuals.
- Ability to meet deadlines and revise designs based on feedback.

I have specific colors in mind for the brand, and I will describe these colors in detail. The successful freelancer will have a strong understanding of the modern and minimalist design aesthetic, and be able to translate this into a unique and appealing brand identity.