Logo refreshing/redesign + book of signs

We need to redesign the logotype of XL LOGISTICS.

The aim of the refreshed logotype is to evoke the impressions and associations like:
masculinity - courage, strength, hardness
hunting - quickness, action, planning, strategy
quickness - action, dynamics, time
strength - courage, weights, consistency of action/planning
quality - polished, accurate
multidimensionality - versatility, readiness

Core values of the company:
development
effectiveness
cooperation
kindness
dynamics

Archetype: Ruler

Summary
company: dynamic (associations with movement, speed, operation), strong (large size, advantage over others), organized (clear vision of goals, logistics, thoughtful, planned, predictability, safety, trust)
sector: transport, forwarding, logistics