Logo design, and brand guidelines
Budget: £250 – £750 GBP
Job Description:
Hi. I was the Australian distributor of a range of premium women’s garden clothes and accessories called Garden Girl. The brand owner closed the business in 2019, and I have decided to relaunch a similar range under the brand LICKITY SPLIT. The range will be women’s overalls, garden gloves, garden tool belts, hats etc. LICKITY SPLIT is a fun idiom for fast and quick. Our target market is women 45+ that have a passion for gardening, but are also interested in crafts, cooking and creative hobbies. Our brand will initially focus on garden products, but eventually we will move into the other product categories I previously listed (crafting, cooking etc). I would like to develop an appealing logo suitable for our product categories, and appealing to our target market. This logo will be used on product, packaging, websites, and all forms of marketing, (printed & social). I would also like a motif or monogram suitable for use on product, such as buttons, belts etc. Ideally this motif will be incorporated in the logo, but could be used as a stand alone motif. I envision the branding for Lickity Split as soft, floral, and feminine, much like the logo in Garden Girl catalogue I have attached. However, I would like to see versatility in the branding so it can also be used and/or adapted when we expand into other categories. If the logo is successful we may explore developing a set of logos/marketing guidelines for future use. Attached is - The catalogue of the old garden girl range we used to supply. The new LICKITY SPLIT brand will launch a similar range, sharing similar brand values. - A document outlining the brand values, our target consumers, and our initial selection of products. Please not we were originally going to launch under the brand "Girl Gear" however we were unable to register this brand. We have registered the brand Lickity Split. Please note how we incorporated a motif (stylised womans face) into the logo
Hi. I was the Australian distributor of a range of premium women’s garden clothes and accessories called Garden Girl. The brand owner closed the business in 2019, and I have decided to relaunch a similar range under the brand LICKITY SPLIT. The range will be women’s overalls, garden gloves, garden tool belts, hats etc. LICKITY SPLIT is a fun idiom for fast and quick. Our target market is women 45+ that have a passion for gardening, but are also interested in crafts, cooking and creative hobbies. Our brand will initially focus on garden products, but eventually we will move into the other product categories I previously listed (crafting, cooking etc). I would like to develop an appealing logo suitable for our product categories, and appealing to our target market. This logo will be used on product, packaging, websites, and all forms of marketing, (printed & social). I would also like a motif or monogram suitable for use on product, such as buttons, belts etc. Ideally this motif will be incorporated in the logo, but could be used as a stand alone motif. I envision the branding for Lickity Split as soft, floral, and feminine, much like the logo in Garden Girl catalogue I have attached. However, I would like to see versatility in the branding so it can also be used and/or adapted when we expand into other categories. If the logo is successful we may explore developing a set of logos/marketing guidelines for future use. Attached is - The catalogue of the old garden girl range we used to supply. The new LICKITY SPLIT brand will launch a similar range, sharing similar brand values. - A document outlining the brand values, our target consumers, and our initial selection of products. Please not we were originally going to launch under the brand "Girl Gear" however we were unable to register this brand. We have registered the brand Lickity Split. Please note how we incorporated a motif (stylised womans face) into the logo