Logo and Visual Identity design

Job ID: 32410004

Budget: $750 – $1,500 USD

We are a newly established Internet company for children's sports training, headquartered in Shenzhen, China, with branches in Bangkok, Thailand and Australia.

The brand of our project is called "Feiyue", means "Flying Growth", We expect children and adolescents to grow up happily under our care.


Our brand characteristics

1. Specialization

Curriculum Major: Using the concepts of Eastern and Western children's sports, combined with educational psychology, sports nutrition, etc., to provide professional training courses for Chinese children aged 3-15.

Professional cooperation: Cooperate with professional education institutions such as Guangzhou Institute of Physical Education and International School to provide students with broader sports training and professional guidance.

Professional process: focus on process management in the teaching stage, and provide professional services to students.

Professional coaches: Feiyue has grown up with professional coach training bases in Bangkok, Thailand and Australia. Co-training with domestic coaches;


2. International perspective

Curriculum internationalization: Chief Consultant of the Feiyue Growth Curriculum Design Team, graduated from the University of Melbourne with a master's degree in education.

International cooperation: reached strategic partnership with KIDDY-KICKS, SSBA and international schools
International teachers: have physical education teachers from France, Brazil, the United States and other countries.

International activities: launch international activities to allow children from all over the world to participate, exchange and grow together.


3. Innovative

Model innovation: "Physical education at home + exercise at home" to achieve healthy delivery to home.

Artificial intelligence: through artificial intelligence and big data technology, provide students with personalized training courses.

Virtual reality: through new technologies such as virtual reality, provide remote simulation scenarios training.



4. Caring

Intimate service: VIP customized courses, customized exclusive courses according to each student's situation;
There is love: charity activities, acts of love, warm everyone around you.

Accompanying growth: The growth file records the growth and companionship of children.

Perseverance: Serve every student well.


We now have a simple logo, but we are not very satisfied. We hope that the new logo and the VI system can express the characteristics mentioned above.



Our needs
1. Logo design: optimize based on the existing logo, or redesign.
2. A complete vi system, including standard specifications such as main color, auxiliary color, standard font, and font combination.
3. Basic design, including the design of business cards, letter paper envelopes, awards, and door heads.