Logo Harmonization for Brand Identity
Budget: €250 – €750 EUR
Task Description: Logo Uniformisation for House Style Branding (18 logo’s)
We are developing a unified brand identity and the first step is the uniformisation of all existing logos under one consistent design system. This includes aligning all logos to a single house style in terms of:
• Color scheme: Use our approved color palette (to be provided).
• Grid alignment: All logos must follow the same grid system and spatial logic.
• Typography: Use of one consistent typeface family, font weight, and proportions where applicable.
• Stroke weight and scaling: Harmonize stroke thickness and ensure proportional scaling across all assets.
• Symbol + logotype positioning: Standardize spacing, symbol placement, and alignment relative to logotype.
• Black & white and greyscale versions: Provide versions for embossing and monochrome printing use.
• Background behavior: Make sure all logos are tested and adjusted for both light and dark backgrounds.
Deliverables
1. Logo Uniformisation Document:
o Before/after comparison of each logo.
o Rationale behind adjustments (color, grid, proportions, etc.).
o Updated master logo grid template used for alignment.
2. Final Logo Package for each brand/sub-brand:
o Main color version (RGB + CMYK)
o Greyscale version
o Pure black & white version (for laser engraving or embossing)
o Transparent PNG
o Vector files: .AI, .PDF, .SVG
o Logo usage preview on light and dark background
3. Mini Brand Sheet (optional but preferred):
o For each logo: color codes, safe zone dimensions, do’s and don’ts
o Matching typographic elements if applicable
Notes
• All logos must feel like they belong to the same ecosystem, but still retain their recognizability.
• Visual discipline, Bauhaus or Swiss-style layout logic is preferred.
• All deliverables must be prepared for integration into a full Brand Manual later.
We are developing a unified brand identity and the first step is the uniformisation of all existing logos under one consistent design system. This includes aligning all logos to a single house style in terms of:
• Color scheme: Use our approved color palette (to be provided).
• Grid alignment: All logos must follow the same grid system and spatial logic.
• Typography: Use of one consistent typeface family, font weight, and proportions where applicable.
• Stroke weight and scaling: Harmonize stroke thickness and ensure proportional scaling across all assets.
• Symbol + logotype positioning: Standardize spacing, symbol placement, and alignment relative to logotype.
• Black & white and greyscale versions: Provide versions for embossing and monochrome printing use.
• Background behavior: Make sure all logos are tested and adjusted for both light and dark backgrounds.
Deliverables
1. Logo Uniformisation Document:
o Before/after comparison of each logo.
o Rationale behind adjustments (color, grid, proportions, etc.).
o Updated master logo grid template used for alignment.
2. Final Logo Package for each brand/sub-brand:
o Main color version (RGB + CMYK)
o Greyscale version
o Pure black & white version (for laser engraving or embossing)
o Transparent PNG
o Vector files: .AI, .PDF, .SVG
o Logo usage preview on light and dark background
3. Mini Brand Sheet (optional but preferred):
o For each logo: color codes, safe zone dimensions, do’s and don’ts
o Matching typographic elements if applicable
Notes
• All logos must feel like they belong to the same ecosystem, but still retain their recognizability.
• Visual discipline, Bauhaus or Swiss-style layout logic is preferred.
• All deliverables must be prepared for integration into a full Brand Manual later.