Logo Design for Lift Installation Firm

I'm seeking a strong, modern logo for my lift installation and maintenance company. The logo should be corporate and classy, yet bold and vibrant to stand out on lift panels.

Key Requirements:
- The logo must incorporate either elevator imagery or arrow symbols, whichever fits best with the design
- It should include the company's name
- The logo must be clean and uncluttered, avoiding a 'clumsy' aesthetic
- It should convey a sense of 'escalation'
- Logo should contain " Lift and Escalator " key words
- You can modify the letter " X " in company name

Ideal Skills and Experience:
- Proven experience in corporate logo design
- Strong portfolio of modern, minimalist designs
- Exceptional understanding of colour theory and vibrant, bold palettes
- Creative use of incorporating imagery into logos
- Experience with designs intended for specific applications (like lift panels)