Japanese Container Brand Identity

Job ID: 39421845

Budget: ₹150,000 – ₹250,000 INR

Project Title:

Brand Identity Design for Japanese Storage Brand – Launch

Project Description:

We are launching Su**** , a premium Japanese brand specializing in innovative plastic and glass storage solutions, in the Indian market. We are looking for a skilled brand identity designer or agency to develop a cohesive, modern, and distinctly Japanese-inspired brand identity that appeals to Indian urban consumers.

Scope of Work:

Refined logo adaptations for Japan & america (we have the base concept)

ALL TEXT TO BE WRITTEN IN ENGLISH AND JAPANESE BOTH.

Brand color palette and typography system

Definition of brand tone and messaging (clean, reliable, minimalist)

Creation of a detailed brand deck / brand guidelines PDF

Visual mockups for:

Packaging

Social media templates (Instagram, Amazon storefront)

Website homepage layout (mobile-first focus)

POS or in-store shelf branding



Deliverables:

Final logo files (AI, SVG, PNG)

Color and font codes (Google/Adobe fonts preferred)

Brand guideline PDF (approx. 20 pages)

4–6 real-world visual mockups

Design files (PSD/AI) with full commercial rights


BRAND GUIDELINES :

A brand deck is a strategic visual and verbal presentation of your brand that helps communicate your identity, positioning, and personality. Here’s a comprehensive list of items typically included in a professional brand deck:


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1. Brand Overview

Brand Name and Logo

Brand Tagline/Slogan

Mission Statement

Vision Statement

Brand Story / Origin

Core Values


2. Market Positioning

Target Audience / Customer Personas

Market Opportunity

Brand Differentiators / USP

Competitive Landscape


3. Brand Identity

Logo Usage Guidelines (primary, secondary, icon)

Clear Space & Sizing Rules

Incorrect Logo Usage Examples

Color Palette (Primary & Secondary)

Typography (Fonts for Headings, Subheadings, Body Text)

Iconography & Graphics

Visual Style / Photography Style


4. Brand Voice & Messaging

Brand Tone of Voice (e.g., witty, calm, luxurious)

Messaging Pillars

Sample Headlines or Brand Phrases

Elevator Pitch / One-liner

Social Media Bio Templates


5. Product / Service Portfolio

Product Categories

Hero Products

Key Features & Benefits

Product Visuals / Mockups


6. Packaging & Labeling (if applicable)

Packaging Designs

Label Elements

Unboxing Experience

SKU Naming System


7. Applications & Use Cases

Website / Mobile Layout Examples

Social Media Templates (Instagram, LinkedIn, etc.)

Offline Branding (Storefront, Business Cards, POS)

Ads & Campaign Samples


8. Partnerships & Collaborations

Celebrity or Influencer Tie-ups

Licensing Info (if applicable)

Notable Retail/Distribution Channels


9. Future Roadmap (Optional)

Expansion Plans

New Product Launches

Campaign Previews