Healthcare to Wellness: Logo Rebranding
Budget: ₹1,500 – ₹12,500 INR
Logo Design Project – Healthcare to Wellness Center Rebranding
Design and deliver a professional, modern logo for a healthcare center transitioning into a wellness-focused brand. The logo should convey trust, vitality, and wellness, with versatile formats for digital, print, and signage use.
To reflect this evolution, we are initiating a logo redesign (work around existing logo) and brand refresh that communicates our renewed mission, modern identity, and expanded services, while preserving the trust we've built as a healthcare provider.
Deliverables:
1. Moodboarding & Style Exploration
Sketching & Concept Ideation
Color and Typeface Selection
2. Primary Logo
Combination of icon + brand name
Horizontal layout
3. Logo Variants (Types)
Icon (Brand Mark) only – for app icon, favicon, social
Lettermark - Initials or acronym-based
Wordmark only – clean version with typography only
Abstract Mark - Geometric or abstract shape
Stacked logo – vertical layout for square formats
Combination Mark - Text + icon or abstract mark
Emblem - Text inside a symbol or badge
Monochrome versions – black, white, grayscale
Reversed logo – for use on dark backgrounds
4. File Formats
Editable source files (AI or EPS)
Web formats (PNG, SVG, JPG, PDF)
High-resolution and scalable versions
Transparent background versions
Responsive Logo Versions: Horizontal, stacked, and icon-only formats for use across screen sizes and media
Mockups for Application: Logo applied on signage, website header, social media, uniforms, business cards, wellness product labels, etc.
5. Design Style Direction:
Clean, modern, minimal
Calming colors (greens, blues, earthy tones, , new inputs appreciated)
Friendly, professional typography
Symbol or icon that reflects health + wellness (not the usuall plus/ leaf - could incorporate abstract)
6. Final Delivery Package:
Logo in all color and layout variants
Organized folders (Color / B&W / Icon / Web / Print)
Short brand guide (optional, if discussed)
7.Timeline:
Initial concepts: 1–2 working days
Revisions : within 3 days of feedback
Final delivery: within 5 working days from approval
Working time negotiable
8. Brand Guidelines Documentation: (typography, color codes, usage rules)
Guidelines for print vs digital use
Clear space rules, minimum size requirements, alignment grid
Design and deliver a professional, modern logo for a healthcare center transitioning into a wellness-focused brand. The logo should convey trust, vitality, and wellness, with versatile formats for digital, print, and signage use.
To reflect this evolution, we are initiating a logo redesign (work around existing logo) and brand refresh that communicates our renewed mission, modern identity, and expanded services, while preserving the trust we've built as a healthcare provider.
Deliverables:
1. Moodboarding & Style Exploration
Sketching & Concept Ideation
Color and Typeface Selection
2. Primary Logo
Combination of icon + brand name
Horizontal layout
3. Logo Variants (Types)
Icon (Brand Mark) only – for app icon, favicon, social
Lettermark - Initials or acronym-based
Wordmark only – clean version with typography only
Abstract Mark - Geometric or abstract shape
Stacked logo – vertical layout for square formats
Combination Mark - Text + icon or abstract mark
Emblem - Text inside a symbol or badge
Monochrome versions – black, white, grayscale
Reversed logo – for use on dark backgrounds
4. File Formats
Editable source files (AI or EPS)
Web formats (PNG, SVG, JPG, PDF)
High-resolution and scalable versions
Transparent background versions
Responsive Logo Versions: Horizontal, stacked, and icon-only formats for use across screen sizes and media
Mockups for Application: Logo applied on signage, website header, social media, uniforms, business cards, wellness product labels, etc.
5. Design Style Direction:
Clean, modern, minimal
Calming colors (greens, blues, earthy tones, , new inputs appreciated)
Friendly, professional typography
Symbol or icon that reflects health + wellness (not the usuall plus/ leaf - could incorporate abstract)
6. Final Delivery Package:
Logo in all color and layout variants
Organized folders (Color / B&W / Icon / Web / Print)
Short brand guide (optional, if discussed)
7.Timeline:
Initial concepts: 1–2 working days
Revisions : within 3 days of feedback
Final delivery: within 5 working days from approval
Working time negotiable
8. Brand Guidelines Documentation: (typography, color codes, usage rules)
Guidelines for print vs digital use
Clear space rules, minimum size requirements, alignment grid