Full Branding Pack for SaaS Marketplace (Logo, Brand Kit, Banners, Badges)

I’m launching a new website called SaaSK.fr – a SaaS marketplace and review platform, helping freelancers and startups choose the right tools. The site features:
• Tool reviews
• Comparisons
• Alternatives
• Affiliate links

I already have:
• A basic design structure
• A starting color palette
• A default font

Now I’m looking to elevate the brand and get a professional, reusable brand identity pack.

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What I need from you

1. Logo design & brand identity
• Rework or completely redesign the current SaaSK.fr logo
• I’m open to all creative directions (typography, icon, symbol, concept)
• Please provide several logo proposals to start from
• Logo variants to include:
• Horizontal & stacked version
• Icon / favicon
• Light background, dark background, transparent background
• Full color, black & white, monochrome
• Deliverables: SVG, PNG, JPG, PDF

2. Brand kit (light guideline)
• Color palette (HEX codes)
• Font family (Google Fonts preferred)
• Logo usage rules (sizing, spacing, background guidelines)
• A few quick-use mockups (e.g. website header, LinkedIn post)

3. Web & social media banners
• LinkedIn banners (personal + company page)
• YouTube channel banner (desktop + mobile safe zones)
• Website hero/banner image
• 2–3 reusable branded templates for social media or product promotions

4. Badge design system (G2-style)

I want a visual badge system like you see on G2, Capterra, Trustpilot, etc.
Examples:
• “Top SaaS Tool 2025”
• “Freelancer Recommended”
• “Best Alternative to Notion”
• “Leader 2025”
What I need:
• Several badge shapes (round, ribbon, square, etc.)
• Status-based variants (gold, silver, bronze)
• Clean, modern, on-brand designs
• Deliverables:
• PNG & SVG with transparent backgrounds
• Editable version (Figma or Canva)
• 1–2 mockups showing how badges could be used on a product page

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Deliverables & format
• All files organized in clear folders:
/logos, /banners, /badges, /exports, /guidelines
• Zipped archive of everything
• Editable Figma or Canva version
• Full usage rights

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Website & references
• Website: https://saask.fr
• Current design: [Colors / Font will be shared upon kickoff]
• Logo: I’m open to completely new directions