Full Brand Identity Design for Craft Spirits Brand Launching in Panama

Job ID: 39318813

Budget: $8 – $15 USD

Project Description:
We are an environmentally-conscious craft beverage company preparing for a new brand launch. We’re seeking a skilled and visionary freelance designer to help us craft a distinctive brand identity from the ground up — blending a premium, minimalistic aesthetic with cultural storytelling.

The brand draws inspiration from heritage art, classic packaging traditions, and modern sustainability. We are looking for a cohesive and elegant visual identity that captures authenticity and resonates with both local and international markets.

Scope of Work:
The deliverables we require include:

1. Logo Design
Two to three creative logo concepts

Final logo files in multiple formats (vector, monochrome, transparent)

2. Brand Guidelines Document
Logo usage and layout specifications

Color palette and codes (HEX, RGB, CMYK)

Typography usage

Moodboard or visual direction

Brand tone and identity usage suggestions

3. Packaging Concepts
Label design and mockups for a primary product

Optional: visual development for future product extensions

4. Marketing & Collateral Design
Stationery (business card, letterhead, etc.)

Editable social media templates

Optional: POS or merchandising suggestions

5. 3D Mockups
Product packaging in situ

Digital promotional visuals

Deliverables:

Source files (AI, PSD, or other preferred formats)

Ready-to-use files (PDF, PNG, SVG, etc.)

Editable templates where applicable

Full commercial usage rights transferred upon completion

Timeline:
Ideally completed within 14–21 days, with room for collaboration and revisions.

Who We’re Looking For:

Experience in branding for beverage, luxury, or lifestyle brands

Portfolio showcasing creative packaging, logos, and brand systems

Understanding of cultural design elements and premium visual storytelling

Ability to work collaboratively and communicate effectively

Budget:
Please share your proposal, rate, and any portfolio links relevant to this project. We're happy to set clear milestones once the scope is confirmed.