FrontPack Sportswear Co-Branding Lofo Design
Budget: $30 – $250 USD
Brand Name: Frontpack
What Frontpack Is:
Frontpack is a co-branding sportswear platform that helps businesses and organizations gain visibility through cycling and running apparel. The name “Frontpack” refers to the leading group of riders or runners at the front of a race — the most visible, strongest, and most competitive athletes.
Core Concept:
Frontpack provides high-quality cycling and running gear with structured co-branding areas. Each product includes fixed branding zones for Frontpack and dedicated space for client branding.
Clubs, businesses, schools, and teams can design and order their custom co-branded outfits through a guided 5-step process. Once finalized, their custom gear becomes available for purchase on frontpack.co.za.
Products Include:
Cycling jerseys
Bib shorts
Running vests
Running shorts
Socks
Water bottles
Target Audience:
Cycling clubs, running clubs, schools, corporate teams, and businesses looking for brand exposure through sport.
Brand Meaning & Positioning:
Frontpack represents leadership, visibility, performance, and being ahead of the competition.
Slogan:
SEEN FIRST
Brand Feel:
Bold
Athletic
Premium
Competitive
Clean & modern
Performance-driven
The logo and identity should reflect motion, leadership, strength, and visibility in sport.
What Frontpack Is:
Frontpack is a co-branding sportswear platform that helps businesses and organizations gain visibility through cycling and running apparel. The name “Frontpack” refers to the leading group of riders or runners at the front of a race — the most visible, strongest, and most competitive athletes.
Core Concept:
Frontpack provides high-quality cycling and running gear with structured co-branding areas. Each product includes fixed branding zones for Frontpack and dedicated space for client branding.
Clubs, businesses, schools, and teams can design and order their custom co-branded outfits through a guided 5-step process. Once finalized, their custom gear becomes available for purchase on frontpack.co.za.
Products Include:
Cycling jerseys
Bib shorts
Running vests
Running shorts
Socks
Water bottles
Target Audience:
Cycling clubs, running clubs, schools, corporate teams, and businesses looking for brand exposure through sport.
Brand Meaning & Positioning:
Frontpack represents leadership, visibility, performance, and being ahead of the competition.
Slogan:
SEEN FIRST
Brand Feel:
Bold
Athletic
Premium
Competitive
Clean & modern
Performance-driven
The logo and identity should reflect motion, leadership, strength, and visibility in sport.