Elevum Brand Identity and Logo Design
Budget: $750 – $1,500 USD
Visual Identity Creation for Brand Development
Briefing for Visual Identity Creation – Elevum
1️⃣ About the Company – Elevum
Name: Elevum
Domain: Elevum.co
Sector: Business consulting and international company structuring
Brand Purpose: Helping entrepreneurs expand their businesses globally with solid corporate structures, tax optimization, and strategic support.
2️⃣ Concept and Brand Perception
The visual identity of Elevum should reflect: ✅ Sophistication and Exclusivity → A premium brand aimed at entrepreneurs and global businesses.
✅ Growth and Expansion → Elements that convey ascension, evolution, and progress.
✅ Modernity and Technology → A clean and innovative design that connects with digital businesses.
✅ Security and Trust → Essential for a service dealing with business structuring and investments.
? Visual References:
Graphic elements that symbolize elevation, ascension, growth, and globalization.
A minimalist and clean aesthetic, inspired by high-standard financial, corporate, and technology brands.
3️⃣ Logo and Symbol Direction
Logo Type:
? Symbol + Name (Combination Logo) → Create a unique icon that can be used separately.
? The name "Elevum" should be written in an elegant and modern style, using a professional and sophisticated font.
? The icon may represent growth, ascension, globalization, or corporate structure.
? Element Suggestions for Inspiration:
Upward Arrows → Representing growth and progress.
Minimalist Geometric Shapes → For a clean and elegant design.
Globe or Global Connection → Reinforcing the concept of international expansion.
4️⃣ Color Palette (Suggestions)
Primary Colors (Core Brand Identity):
✅ Deep Blue (#0A2540) → Conveys authority, trust, and corporate stability.
✅ Dark Gray or Graphite (#2C2C2C) → Communicates sophistication and premium status.
Secondary Colors (Accents and Contrast):
✅ Gold/Champagne (#C0A060) → Adds exclusivity and refinement.
✅ White/Ice (#F8F9FA) → Keeps a clean and modern visual style.
5️⃣ Typography (Creative Direction Suggestions)
✅ Modern, Geometric, and Sophisticated Fonts
Clean & Premium Option: Montserrat, Poppins, Lato
Elegant & Corporate Option: Playfair Display, Raleway, Neue Haas Unica
Tech Alternative: Futura, Gotham, SF Pro
? Combine a sophisticated font for the logo with a clean and legible font for institutional materials.
6️⃣ Visual Identity Applications
The designer should consider how the identity will be applied across different formats: ? Website and Digital Materials (Elevum.co)
? Templates for Social Media (Instagram, LinkedIn, YouTube)
? Institutional Documents and Business Proposals
? Digital Presentations (PDF/PowerPoint)
7️⃣ General Style and Inspirations
? Keywords for Inspiration:
✅ Minimalist | Sophisticated | International | Modern | Corporate | Technological
? Brands with a Similar Aesthetic:
Goldman Sachs / J.P. Morgan → Trust and authority.
Stripe / Wise → Technology and modernity.
Tesla / SpaceX → Futurism and innovation.
Briefing for Visual Identity Creation – Elevum
1️⃣ About the Company – Elevum
Name: Elevum
Domain: Elevum.co
Sector: Business consulting and international company structuring
Brand Purpose: Helping entrepreneurs expand their businesses globally with solid corporate structures, tax optimization, and strategic support.
2️⃣ Concept and Brand Perception
The visual identity of Elevum should reflect: ✅ Sophistication and Exclusivity → A premium brand aimed at entrepreneurs and global businesses.
✅ Growth and Expansion → Elements that convey ascension, evolution, and progress.
✅ Modernity and Technology → A clean and innovative design that connects with digital businesses.
✅ Security and Trust → Essential for a service dealing with business structuring and investments.
? Visual References:
Graphic elements that symbolize elevation, ascension, growth, and globalization.
A minimalist and clean aesthetic, inspired by high-standard financial, corporate, and technology brands.
3️⃣ Logo and Symbol Direction
Logo Type:
? Symbol + Name (Combination Logo) → Create a unique icon that can be used separately.
? The name "Elevum" should be written in an elegant and modern style, using a professional and sophisticated font.
? The icon may represent growth, ascension, globalization, or corporate structure.
? Element Suggestions for Inspiration:
Upward Arrows → Representing growth and progress.
Minimalist Geometric Shapes → For a clean and elegant design.
Globe or Global Connection → Reinforcing the concept of international expansion.
4️⃣ Color Palette (Suggestions)
Primary Colors (Core Brand Identity):
✅ Deep Blue (#0A2540) → Conveys authority, trust, and corporate stability.
✅ Dark Gray or Graphite (#2C2C2C) → Communicates sophistication and premium status.
Secondary Colors (Accents and Contrast):
✅ Gold/Champagne (#C0A060) → Adds exclusivity and refinement.
✅ White/Ice (#F8F9FA) → Keeps a clean and modern visual style.
5️⃣ Typography (Creative Direction Suggestions)
✅ Modern, Geometric, and Sophisticated Fonts
Clean & Premium Option: Montserrat, Poppins, Lato
Elegant & Corporate Option: Playfair Display, Raleway, Neue Haas Unica
Tech Alternative: Futura, Gotham, SF Pro
? Combine a sophisticated font for the logo with a clean and legible font for institutional materials.
6️⃣ Visual Identity Applications
The designer should consider how the identity will be applied across different formats: ? Website and Digital Materials (Elevum.co)
? Templates for Social Media (Instagram, LinkedIn, YouTube)
? Institutional Documents and Business Proposals
? Digital Presentations (PDF/PowerPoint)
7️⃣ General Style and Inspirations
? Keywords for Inspiration:
✅ Minimalist | Sophisticated | International | Modern | Corporate | Technological
? Brands with a Similar Aesthetic:
Goldman Sachs / J.P. Morgan → Trust and authority.
Stripe / Wise → Technology and modernity.
Tesla / SpaceX → Futurism and innovation.