Digital Skin Health Platform Branding
Budget: £250 – £750 GBP
Design Requirements for Digital Skin Health Platform Branding Project.
Overview
We are developing a digital skin health platform that provides fast, expert dermatological advice via web and mobile app. Our brand identity must reflect trust, professionalism, innovation, and accessibility, while maintaining a warm and approachable feel—avoiding an overly clinical aesthetic.
The design should appeal to a diverse user base, including:
Parents seeking dermatological advice for their children.
Individuals with STI-related concerns who need discreet, reliable guidance.
People with chronic skin conditions looking for expert support.
Our branding must instill confidence and comfort, ensuring users feel supported throughout their journey.
Scope of Work
1. Logo DesignA distinctive, modern, and scalable logo for digital and print use. Adaptable for light and dark backgrounds without losing clarity. Multiple variations, including:
Full-color, monochrome, icon-only, and wordmark versions.
File formats: SVG, PNG, JPEG, AI, EPS (for web, mobile, and print applications).
2. Brand Identity DevelopmentDefined color palette (primary and secondary colors, ensuring accessibility).
Typography guidelines optimized for web, mobile app, and marketing materials.
3. Website Design, UX/UI & Brand Implementation (Mock-Ups Only)We require high-fidelity UX/UI mock-ups for our website, web app, and mobile app, ensuring a cohesive, user-friendly, and visually compelling design.
Website Design (Mock-Ups Only)
Custom website design that aligns with our brand identity.
Responsive design considerations for desktop, tablet, and mobile screens.
Clear navigation and conversion-optimized layouts.
Web & Mobile App UX/UI Design (Mock-Ups Only)
User Experience (UX) Design
User journey mapping & wireframes for seamless navigation.
Focus on accessibility, usability, and intuitive interactions.
Design principles ensuring trust and engagement.
User Interface (UI) Design
High-fidelity UI mock-ups for the web and mobile app.
Component-based design system for consistency across platforms.
Dark mode and light mode variations (if applicable).
Interactive prototype (optional) for usability testing.
Deliverables (Mock-Ups Only)Complete website mock-ups (all key pages).
Web app UI mock-ups covering user journey stages.
Mobile app UI mock-ups showcasing core features.
Interactive prototype (optional) for review and user testing.
? Note: This project focuses on design mock-ups only. Development and coding are not included.
Requirements for Quote Submission
Please provide:
Pricing breakdown for:
Logo design
Brand identity development
Website and UX/UI mock-ups
Estimated timeline for each phase, including review and revision cycles.
Portfolio or past relevant projects demonstrating similar work.
DeadlinesQuote Submission Deadline: February 27, 2025
Deliverables 1 & 2 (Logo & Brand Identity): March 20, 2025
Deliverable 3 (Website & UX/UI Mock-Ups): March 31, 2025
? A more detailed brief, including brand values and target audience insights, will be provided upon project assignment.
Overview
We are developing a digital skin health platform that provides fast, expert dermatological advice via web and mobile app. Our brand identity must reflect trust, professionalism, innovation, and accessibility, while maintaining a warm and approachable feel—avoiding an overly clinical aesthetic.
The design should appeal to a diverse user base, including:
Parents seeking dermatological advice for their children.
Individuals with STI-related concerns who need discreet, reliable guidance.
People with chronic skin conditions looking for expert support.
Our branding must instill confidence and comfort, ensuring users feel supported throughout their journey.
Scope of Work
1. Logo DesignA distinctive, modern, and scalable logo for digital and print use. Adaptable for light and dark backgrounds without losing clarity. Multiple variations, including:
Full-color, monochrome, icon-only, and wordmark versions.
File formats: SVG, PNG, JPEG, AI, EPS (for web, mobile, and print applications).
2. Brand Identity DevelopmentDefined color palette (primary and secondary colors, ensuring accessibility).
Typography guidelines optimized for web, mobile app, and marketing materials.
3. Website Design, UX/UI & Brand Implementation (Mock-Ups Only)We require high-fidelity UX/UI mock-ups for our website, web app, and mobile app, ensuring a cohesive, user-friendly, and visually compelling design.
Website Design (Mock-Ups Only)
Custom website design that aligns with our brand identity.
Responsive design considerations for desktop, tablet, and mobile screens.
Clear navigation and conversion-optimized layouts.
Web & Mobile App UX/UI Design (Mock-Ups Only)
User Experience (UX) Design
User journey mapping & wireframes for seamless navigation.
Focus on accessibility, usability, and intuitive interactions.
Design principles ensuring trust and engagement.
User Interface (UI) Design
High-fidelity UI mock-ups for the web and mobile app.
Component-based design system for consistency across platforms.
Dark mode and light mode variations (if applicable).
Interactive prototype (optional) for usability testing.
Deliverables (Mock-Ups Only)Complete website mock-ups (all key pages).
Web app UI mock-ups covering user journey stages.
Mobile app UI mock-ups showcasing core features.
Interactive prototype (optional) for review and user testing.
? Note: This project focuses on design mock-ups only. Development and coding are not included.
Requirements for Quote Submission
Please provide:
Pricing breakdown for:
Logo design
Brand identity development
Website and UX/UI mock-ups
Estimated timeline for each phase, including review and revision cycles.
Portfolio or past relevant projects demonstrating similar work.
DeadlinesQuote Submission Deadline: February 27, 2025
Deliverables 1 & 2 (Logo & Brand Identity): March 20, 2025
Deliverable 3 (Website & UX/UI Mock-Ups): March 31, 2025
? A more detailed brief, including brand values and target audience insights, will be provided upon project assignment.