Designer needed for rebranding project
Budget: $250 – $750 CAD
The Happy Hue is a brand in transition from a bespoke fitness class provider to an online lifestyle and wellness brand catering to wellness enthusiasts from an Asian perspective. I am seeking a talented creative strategist and branding expert to help me reposition and reimagine my brand. I envision The Happy Hue to become a global brand existing online in the areas of self-empowerment, self-improvement, personal growth and wellness through fun and approachable products. My aim is to create an online community of wellness enthusiasts.
As a branding partner, I will work closely with you to create a cohesive and engaging brand identity that reflects The Happy Hue's missions, visions, and values.
I am a solopreneur, looking to rebuild my business as an online platform for holistic wellness from an Asian perspective. Most of the content and services will be tailored for a globally minded audience.
Responsibilities:
1. Conduct a thorough brand analysis to identify potential positions, strengths, and areas for improvement.
2. Develop a comprehensive rebranding strategy that includes a new brand identity, messaging, and visual elements that is adaptable on Canva, and that resonate with target audience of gender neutral globally minded, wellness minded individuals.
3. Collaborate to ensure seamless integration of the new branding across all digital touchpoints, including, recommendations on website, social media, and/or presence on other platforms.
Skills & Qualifications:
1. Proven experience in branding preferably in the lifestyle/wellness industry.
2. Strong understanding of the Asian market and cultural nuances, as well as experience working with international audiences.
3. Exceptional creativity and design skills, with a keen eye for aesthetics and visual storytelling.
4. Expertise in marketing strategy and execution in digital marketing, content creation and social media management.
As a branding partner, I will work closely with you to create a cohesive and engaging brand identity that reflects The Happy Hue's missions, visions, and values.
I am a solopreneur, looking to rebuild my business as an online platform for holistic wellness from an Asian perspective. Most of the content and services will be tailored for a globally minded audience.
Responsibilities:
1. Conduct a thorough brand analysis to identify potential positions, strengths, and areas for improvement.
2. Develop a comprehensive rebranding strategy that includes a new brand identity, messaging, and visual elements that is adaptable on Canva, and that resonate with target audience of gender neutral globally minded, wellness minded individuals.
3. Collaborate to ensure seamless integration of the new branding across all digital touchpoints, including, recommendations on website, social media, and/or presence on other platforms.
Skills & Qualifications:
1. Proven experience in branding preferably in the lifestyle/wellness industry.
2. Strong understanding of the Asian market and cultural nuances, as well as experience working with international audiences.
3. Exceptional creativity and design skills, with a keen eye for aesthetics and visual storytelling.
4. Expertise in marketing strategy and execution in digital marketing, content creation and social media management.