Design a logo

Job ID: 35297731

Budget: $250 – $750 USD

New logo needed for an east coast island town business that rents bikes & beach gear (umbrellas & chairs), plus sells disc golf gear.

- Looking for iconic logo that customers would want to purchase as merchandise.
- Clientele is aged 30 to 60 years old and a good mix of both female & male...so would need a logo design/color scheme that appeals to both mid-age and older adults as well as both genders.
- I've attached one sketch concept that I put together myself (not at all a designer!), but I like the idea of a unique/abstract drawing of a cruiser bicycle. This concept also incorporates a half-arch design (could be full circle) that could represent multiple concepts of a beach sun, a bicycle wheel spoke, the top of an umbrella, and a disc golf disc - but without being too literal or "busy".
- I like a more unique font.
- I am completely open to ideas that can be very different than this - does not need to be similar to this design.
- Overall feel is fun yet sophisticated (maybe even bit nostalgic), since it is a beach town, but still appeals to a mid-age demographic.
- Business name is TIMS Bikes, Beach & Disc Golf. While I want TIMS (all caps) to be included, don't want it to be the main focus (was previous owner's name but has 15-year history so not removing).
Related categories: Graphic Design Logo Design Illustrator 3D Design