Design a logo
Budget: €250 – €750 EUR
Wedding videographer rebranding from own name to new brand to reach high-end market. I like the concept of a Monocle, it's a single lens (like a camera) and is associated with upperclass gentlemen and art-deco 1920's ladies. It's also a kind of phonic amalgamation of both my wife's name and mine, Monica and Michael.
I also like the theme of "the looking glass" and wonderland and I like the colour purple (it's regal and is associated with luxury).
I toyed with "purple monocle" and also "Monocles & Mirrors" but have settled on "Monocle & Watch". Names with ampersands are often high-end brands (Fortnum & Mason) and it sounds like it could be a partnership which makes it a bigger company, and also the imagery of a Monocle and chain and a pocket watch and chain could be combined into a bespoke ampersand between the two words.
I am unsure whether to use art-deco serif luxury fonts with a script ampersand, or something more modern and blocky. I think the font should have round letter Os as the two Os in Monocle could depict the monocle and the watch.
I have drawn numerous version of the ampersand but would be interested in seeing a fresh perspective and happy to be surprised with something innovative. Really not interested in stock imagery, looking for a creative effort.
I also like the theme of "the looking glass" and wonderland and I like the colour purple (it's regal and is associated with luxury).
I toyed with "purple monocle" and also "Monocles & Mirrors" but have settled on "Monocle & Watch". Names with ampersands are often high-end brands (Fortnum & Mason) and it sounds like it could be a partnership which makes it a bigger company, and also the imagery of a Monocle and chain and a pocket watch and chain could be combined into a bespoke ampersand between the two words.
I am unsure whether to use art-deco serif luxury fonts with a script ampersand, or something more modern and blocky. I think the font should have round letter Os as the two Os in Monocle could depict the monocle and the watch.
I have drawn numerous version of the ampersand but would be interested in seeing a fresh perspective and happy to be surprised with something innovative. Really not interested in stock imagery, looking for a creative effort.