Design a brand

Vegan Brand Brief

What’s Needed:
1. 3 Name ideas
2. 3 Logos once the name is confirmed (final in multiple format, .ai, .jpeg .pdf and print ready sticker as per template)

What are we creating:

A new vegan fast food delivery only food brand.
For the 21-35 age range
Large target market and growing
The brand is:
Hip
Young
Funky
for singles, couples and friends
for conscious customers
obviously vegan (not subtely)


This is a virtual only brand so will not have any store footprint, purely online and packaging in effect will have the brand.



Brands I like are:
A Burgers
https://www.instagram.com/aburgerskitchen/?hl=en
https://www.taster.com/brands/a-burgers/

Neat Burger
https://neat-burger.com/

Biff’s
https://biffs.co/

Why – I like the green from neat and A burgers which straight away is vegan friendly. Biff’s is loud and playful, the neon imagery is on trend also.


National competition (where we’re aiming to get to with it)

As above ‘brands I like’ and co…


Logos

Tend to prefer round logos but not married to this.
Of the 3 I need a matte and a gloss.
Should be fairly obvious what the brand is about.



Similar imagery

https://neat-burger.com/#location

https://ooweevegan.com/wp-content/uploads/2021/05/LONDON-MENU-MAY.pdf - a bit too fast food

https://deliveroo.co.uk/menu/london/bethnal-green/a-burgers-by-taster-hackney?day=today&geohash=gcpvnse9mzv5&time=ASAP – spot on with where I would want it

https://deliveroo.co.uk/menu/london/whitechapel/jackfruit-junkie-shoreditch?day=today&geohash=gcpvnse9mzv5&time=ASAP

like the bold colours on the menu photos

https://deliveroo.co.uk/menu/london/farringdon/biffs-clerkenwell?day=today&geohash=gcpvnse9mzv5&time=ASAP

like the contrasting colours and use of sauce