Creative Branding Redesign & Slogan Generation
Budget: $12 – $30 SGD
As a growing brand in a competitive market, we are looking for a talented designer who can bring a fresh perspective and innovative ideas to the table.
The purpose of this project is two-fold:
1. Enhance Brand Recognisability: We aim to set our brand apart in a saturated industry, ensuring it stands out and stays top-of-mind for our target demographic.
2. Widen our Reach: Our goal is to create a logo design that resonates with a broader spectrum of pets and their owners
Currently seeking a designer capable of presenting several options for a captivating slogan and a straightforward redesign.
Current Logo Design:
Emphasizes simplicity and minimalism
Clean and natural aesthetic, utilizing two colors
Who are we?
We are a small company specializing in the direct manufacturing and sale of pet treat/meal toppers. Our brand identity is rooted in natural, clean products, free of antibiotics, and incorporates cutting-edge freeze-drying technology. The concept of "Mlem" is inspired by the endearing act of pets drooling or sticking their tongues out, with both the slogan and logo intended to convey this expression. We aim to connect our brand with a broader range of pets beyond just dogs, placing a strong emphasis on the association with quality pet food.
Our customer base primarily consists of individuals in their 20s and 30s who prioritize natural ingredients and the safety of their pets.
Logo Design Preferences:
KEEP THE DOG imagery but inculcate other animals : primarily : CATS & hamsters
Simplicity and high recognizability
Easy application across various platforms, including banners, Instagram, merchandise, etc.
Maintain the oblong shape, which holds significance reminiscent of a "military dog tag"
Preserve brand identity through the existing color scheme
Slogan:
Must be associated with a diverse range of pet food, extending beyond treats and toppers
Catchy, witty, and preferably no more than 5 words
The purpose of this project is two-fold:
1. Enhance Brand Recognisability: We aim to set our brand apart in a saturated industry, ensuring it stands out and stays top-of-mind for our target demographic.
2. Widen our Reach: Our goal is to create a logo design that resonates with a broader spectrum of pets and their owners
Currently seeking a designer capable of presenting several options for a captivating slogan and a straightforward redesign.
Current Logo Design:
Emphasizes simplicity and minimalism
Clean and natural aesthetic, utilizing two colors
Who are we?
We are a small company specializing in the direct manufacturing and sale of pet treat/meal toppers. Our brand identity is rooted in natural, clean products, free of antibiotics, and incorporates cutting-edge freeze-drying technology. The concept of "Mlem" is inspired by the endearing act of pets drooling or sticking their tongues out, with both the slogan and logo intended to convey this expression. We aim to connect our brand with a broader range of pets beyond just dogs, placing a strong emphasis on the association with quality pet food.
Our customer base primarily consists of individuals in their 20s and 30s who prioritize natural ingredients and the safety of their pets.
Logo Design Preferences:
KEEP THE DOG imagery but inculcate other animals : primarily : CATS & hamsters
Simplicity and high recognizability
Easy application across various platforms, including banners, Instagram, merchandise, etc.
Maintain the oblong shape, which holds significance reminiscent of a "military dog tag"
Preserve brand identity through the existing color scheme
Slogan:
Must be associated with a diverse range of pet food, extending beyond treats and toppers
Catchy, witty, and preferably no more than 5 words