Create a logo, icon, basic graphic design guidelines and 3 keynote slides for our brand HeyHello
Budget: €250 – €750 EUR
Our company named HeyHello (.be) already exists since 2014 but so far has only branded itself via our main product/service called Antwerp Port Tours (.com). We are now looking into developing a new business branded with the company name.
BACKGROUND CONTEXT
HeyHello develops products and services with a user-centric mindset via the Design Thinking methodology with great attention to UX research. The product Antwerp Port Tours is our best example: it's an interactive multi-media guided tour through one of the biggest ports in the world. The tour is specifically created to inspire both professionals and students with the hidden strengths and features this port has to offer and is build on an extensive UX research track.
Over the last few years we have helped many other companies in building their own user-oriented products and services, and have trained them to do this via the Design Thinking methodology. As we book great successes with this offering, we feel we are ready to create a new brand specifically for these consulting and training activities under our own company's name HeyHello.
DESIGN HISTORY
The first logo we had build was for Antwerp Port Tours and can be seen on the product's website. It's a completely other brand so we feel the HeyHello logo and style should have no visual association with the Antwerp Port Tours logo at all.
A couple of years ago we decided to create a logo for HeyHello already as we felt it is not professional to have none on invoices and email signatures. It was oriented to be associated with IT and has a tagline 'digital development'. Today we feel this logo is too dull or serious. We also do not need the tagline anymore. We have had a lot of feedback that the icon is confusing because of the '!'.
TARGET AUDIENCE
We have been consulting big organizations and companies: telecom, banks, multi-nationals, etc, and feel that small companies (just a few employees big) can benefit greatly from our methodologies too. Our targeted audience are local companies and stores from which we will target it's founders and owners. We will target them via Facebook, Instagram and LinkedIn adds.
DESIGN BRIEF
- Design for us a new HeyHello logo and accompanying icon to use as favicon. Your first suggestions may be a sketch. Once awarded with our choice, the final result should be delivered as a .svg file, a high-res .png and a web-res .png.
We will ask you to sketch 3 completely different proposals for the logo and icon and will provide you with feedback on which one we prefer. After this we like to see another 3 variations based on our selected sketch, after which we will provide you more feedback for the final logo and icon.
- Once the new logo is created, we would like you to create a basic color and typography guideline one-pager pdf for us to use. Selected fonts should be one of the Google fonts.
- Create for us the following keynote-templates: a title slide, a sub-title slide with text and bullet points and a quote slide with full image background. If you can't deliver a Keynote template, a PDF export is ok as well.
SELECTION CRITERIA
- We are ignoring all reactions send within 30 minutes of posting our job.
- You will add the sentence 'I have seen it' at the end of your reaction to proof to us you have red the entire briefing.
- We will pre-select 3 entries based on portfolio's and will have a chat with them to award this job to one company or person.
- We are open to recently created profiles with little reviews.
- We do not believe in contests for graphic design but in craftsmanship and building an understanding through a conversation.
BACKGROUND CONTEXT
HeyHello develops products and services with a user-centric mindset via the Design Thinking methodology with great attention to UX research. The product Antwerp Port Tours is our best example: it's an interactive multi-media guided tour through one of the biggest ports in the world. The tour is specifically created to inspire both professionals and students with the hidden strengths and features this port has to offer and is build on an extensive UX research track.
Over the last few years we have helped many other companies in building their own user-oriented products and services, and have trained them to do this via the Design Thinking methodology. As we book great successes with this offering, we feel we are ready to create a new brand specifically for these consulting and training activities under our own company's name HeyHello.
DESIGN HISTORY
The first logo we had build was for Antwerp Port Tours and can be seen on the product's website. It's a completely other brand so we feel the HeyHello logo and style should have no visual association with the Antwerp Port Tours logo at all.
A couple of years ago we decided to create a logo for HeyHello already as we felt it is not professional to have none on invoices and email signatures. It was oriented to be associated with IT and has a tagline 'digital development'. Today we feel this logo is too dull or serious. We also do not need the tagline anymore. We have had a lot of feedback that the icon is confusing because of the '!'.
TARGET AUDIENCE
We have been consulting big organizations and companies: telecom, banks, multi-nationals, etc, and feel that small companies (just a few employees big) can benefit greatly from our methodologies too. Our targeted audience are local companies and stores from which we will target it's founders and owners. We will target them via Facebook, Instagram and LinkedIn adds.
DESIGN BRIEF
- Design for us a new HeyHello logo and accompanying icon to use as favicon. Your first suggestions may be a sketch. Once awarded with our choice, the final result should be delivered as a .svg file, a high-res .png and a web-res .png.
We will ask you to sketch 3 completely different proposals for the logo and icon and will provide you with feedback on which one we prefer. After this we like to see another 3 variations based on our selected sketch, after which we will provide you more feedback for the final logo and icon.
- Once the new logo is created, we would like you to create a basic color and typography guideline one-pager pdf for us to use. Selected fonts should be one of the Google fonts.
- Create for us the following keynote-templates: a title slide, a sub-title slide with text and bullet points and a quote slide with full image background. If you can't deliver a Keynote template, a PDF export is ok as well.
SELECTION CRITERIA
- We are ignoring all reactions send within 30 minutes of posting our job.
- You will add the sentence 'I have seen it' at the end of your reaction to proof to us you have red the entire briefing.
- We will pre-select 3 entries based on portfolio's and will have a chat with them to award this job to one company or person.
- We are open to recently created profiles with little reviews.
- We do not believe in contests for graphic design but in craftsmanship and building an understanding through a conversation.