Comprehensive Brand Visual Identity Development
Budget: $250 – $750 USD
Premium Brand Identity for an International Service Brand
ABOUT THE PROJECT
We are an established international company operating within the healthcare sector.
For more than a decade, we have supported international clients through complex, high-consideration service journeys involving carefully selected institutions, professors, surgeons and specialists.
We are now preparing the next evolution of our brand and are looking for a highly skilled Brand Identity Designer to create a premium, distinctive and internationally scalable visual identity.
This is not a simple logo project.
Our objective is to build a timeless identity that communicates trust, credibility, professionalism, guidance and long-term brand value.
The company name, website and existing visual identity will be shared only with shortlisted candidates after the initial portfolio review.
PROJECT SCOPE
1. LOGO DESIGN — PRIMARY OBJECTIVE
The main priority is the creation of a completely new logo and core visual identity.
The logo should be:
- Premium
- Minimal
- Timeless
- Memorable
- Distinctive
- Elegant
- Highly recognizable
- Suitable for digital and print use
- Effective at both very small and large sizes
We value original thinking, conceptual depth, strong typography and visual discipline.
The final result should not rely on generic healthcare imagery, stock icons, templates or decorative effects.
We are not looking for predictable symbols such as medical crosses, hearts, stethoscopes, human figures, globes, airplanes, location pins, DNA symbols or pre-made logo marks.
A strong concept is more important than decoration.
LOGO DELIVERABLES
The final logo system should include:
- Primary logo
- Secondary logo
- Brand symbol / icon
- Wordmark
- Horizontal version
- Vertical or stacked version
- Square version
- Light-background version
- Dark-background version
- Monochrome version
- Favicon
- Social media profile icon
REQUIRED FILE FORMATS
Editable and production-ready files must be provided, including:
- Adobe Illustrator source file (.AI)
- SVG
- EPS
- Print-ready PDF
- Transparent PNG
- WEBP
- AVIF
All final files must be correctly prepared for website use, mobile devices, social media, high-resolution displays, professional printing and future editing.
The final logo must be created as an original vector design.
2. CORE BRAND IDENTITY SYSTEM
A concise and reusable visual system should be developed around the approved logo.
This should include:
- Primary and secondary typography
- Font hierarchy
- Refined color palette
- Logo usage rules
- Clear-space and minimum-size rules
- Background usage
- Visual hierarchy
- Basic layout principles
- Supporting graphic language
- Short brand guideline document
COLOR DIRECTION
The company already has an established color direction that should be refined rather than completely replaced:
- Deep blue as the primary color
- Green as a supporting color
- Gold as an accent
- Ivory or off-white as a background color
The identity should feel premium, modern, calm, credible and international.
Gold should be used with restraint. The final system should not appear flashy, excessively luxurious or overly clinical.
3. SOCIAL MEDIA DESIGN FOUNDATION
We do not need ongoing content production during this phase.
We need a small reusable visual system that our internal team can use for future content.
Please prepare Canva-editable templates for:
- Instagram feed post
- Instagram story
- Facebook post
- Facebook cover
- LinkedIn post
- LinkedIn company cover
- X post
- X profile header
- YouTube thumbnail
- YouTube channel banner
All designs must use the correct current platform dimensions.
Templates should support both text-led and image-led content and remain consistent with the new identity.
4. BEFORE-AND-AFTER PRESENTATION SYSTEM
Create a clean and reusable before-and-after system for presenting treatment results.
The system should include:
- Single-image layout
- Social media post layout
- Carousel cover or introduction layout
- Treatment information or disclaimer area
The design should be premium, professional, trustworthy, easy to understand and suitable for different medical specialties.
It must be Canva editable and should not appear crowded, aggressive or sensational.
5. TRUST ELEMENTS
Create a premium visual badge representing:
15 Years of Experience
We will also provide an official external accreditation badge.
The designer should define how this badge can be placed alongside the new identity in selected applications without weakening either brand.
The official badge itself must not be redesigned.
6. WEBSITE LOGO ASSETS
Prepare the necessary logo assets for website implementation, including:
- Header logo
- Sticky-header logo
- Footer logo
- Light and dark versions
- Transparent versions
- Square icon
- Favicon
- High-resolution exports
- Web-optimized exports
The web files should be properly sized and compressed rather than simply converted from the largest source file.
DESIGNER PROFILE
We are looking for an experienced Brand Identity Designer with strong conceptual and visual design ability.
Relevant strengths include:
- Brand identity design
- Original logo systems
- Typography
- Proportion and spacing
- Visual hierarchy
- Premium visual systems
- International service brands
- Healthcare, hospitality or professional service brands
We are not looking for a software operator, logo generator or template-based designer.
The selected designer should be capable of developing an original concept, explaining the design rationale, presenting professional directions and refining the approved concept through structured feedback.
Portfolio quality will be the primary selection criterion.
LONG-TERM COLLABORATION
This is the first stage of a broader brand-development process.
The selected designer may continue working with us on future applications such as:
- Business cards
- Email signatures
- Letterhead
- Presentation folders
- Branded bags
- Patient certificates
- Brochures
- Sales materials
- Website graphics
- Campaigns
- Advertising creatives
- Presentation templates
These items are not included in the current scope and will be discussed separately after the core identity is completed successfully.
APPLICATION REQUIREMENTS
To be considered, please include:
1. Your three strongest complete brand identity projects
2. Direct links to relevant case studies
3. A short explanation of your design process
4. Your estimated timeline
5. The number of initial concept directions included
6. The number of revision rounds included
7. Confirmation that the final logo will be an original vector design
8. Confirmation that all editable source files will be delivered
9. Confirmation that full commercial usage rights will be transferred after final payment
Please begin your proposal with the word:
SIRIUS
This confirms that you have read the complete project description.
SELECTION AND FILTERING
Applications will be filtered according to relevance, originality, portfolio quality and demonstrated brand identity experience.
Applications will not be considered if they:
- Do not begin with SIRIUS
- Use generic or copy-paste proposals
- Do not include relevant branding work
- Only show isolated logos placed on mockups
- Primarily use stock symbols, templates or pre-made elements
- Appear copied, derivative or mostly AI-generated
- Do not demonstrate strong typography and composition
- Do not explain the design process
Mockups may be used to present projects, but mockups alone will not be considered evidence of strong brand identity ability.
We are interested in seeing complete identity systems, including concept, logo construction, typography, color, applications and visual consistency.
Please submit only work that genuinely represents your highest level of brand identity design.
CONFIDENTIALITY AND RIGHTS
The company name, website, current logo and detailed brand information will be shared only with shortlisted candidates.
The final approved identity must be original and created specifically for this project.
Stock logo elements, pre-made templates, copied concepts and unlicensed resources must not be used.
After final payment, all commercial rights and final editable files must be transferred to the client.
ABOUT THE PROJECT
We are an established international company operating within the healthcare sector.
For more than a decade, we have supported international clients through complex, high-consideration service journeys involving carefully selected institutions, professors, surgeons and specialists.
We are now preparing the next evolution of our brand and are looking for a highly skilled Brand Identity Designer to create a premium, distinctive and internationally scalable visual identity.
This is not a simple logo project.
Our objective is to build a timeless identity that communicates trust, credibility, professionalism, guidance and long-term brand value.
The company name, website and existing visual identity will be shared only with shortlisted candidates after the initial portfolio review.
PROJECT SCOPE
1. LOGO DESIGN — PRIMARY OBJECTIVE
The main priority is the creation of a completely new logo and core visual identity.
The logo should be:
- Premium
- Minimal
- Timeless
- Memorable
- Distinctive
- Elegant
- Highly recognizable
- Suitable for digital and print use
- Effective at both very small and large sizes
We value original thinking, conceptual depth, strong typography and visual discipline.
The final result should not rely on generic healthcare imagery, stock icons, templates or decorative effects.
We are not looking for predictable symbols such as medical crosses, hearts, stethoscopes, human figures, globes, airplanes, location pins, DNA symbols or pre-made logo marks.
A strong concept is more important than decoration.
LOGO DELIVERABLES
The final logo system should include:
- Primary logo
- Secondary logo
- Brand symbol / icon
- Wordmark
- Horizontal version
- Vertical or stacked version
- Square version
- Light-background version
- Dark-background version
- Monochrome version
- Favicon
- Social media profile icon
REQUIRED FILE FORMATS
Editable and production-ready files must be provided, including:
- Adobe Illustrator source file (.AI)
- SVG
- EPS
- Print-ready PDF
- Transparent PNG
- WEBP
- AVIF
All final files must be correctly prepared for website use, mobile devices, social media, high-resolution displays, professional printing and future editing.
The final logo must be created as an original vector design.
2. CORE BRAND IDENTITY SYSTEM
A concise and reusable visual system should be developed around the approved logo.
This should include:
- Primary and secondary typography
- Font hierarchy
- Refined color palette
- Logo usage rules
- Clear-space and minimum-size rules
- Background usage
- Visual hierarchy
- Basic layout principles
- Supporting graphic language
- Short brand guideline document
COLOR DIRECTION
The company already has an established color direction that should be refined rather than completely replaced:
- Deep blue as the primary color
- Green as a supporting color
- Gold as an accent
- Ivory or off-white as a background color
The identity should feel premium, modern, calm, credible and international.
Gold should be used with restraint. The final system should not appear flashy, excessively luxurious or overly clinical.
3. SOCIAL MEDIA DESIGN FOUNDATION
We do not need ongoing content production during this phase.
We need a small reusable visual system that our internal team can use for future content.
Please prepare Canva-editable templates for:
- Instagram feed post
- Instagram story
- Facebook post
- Facebook cover
- LinkedIn post
- LinkedIn company cover
- X post
- X profile header
- YouTube thumbnail
- YouTube channel banner
All designs must use the correct current platform dimensions.
Templates should support both text-led and image-led content and remain consistent with the new identity.
4. BEFORE-AND-AFTER PRESENTATION SYSTEM
Create a clean and reusable before-and-after system for presenting treatment results.
The system should include:
- Single-image layout
- Social media post layout
- Carousel cover or introduction layout
- Treatment information or disclaimer area
The design should be premium, professional, trustworthy, easy to understand and suitable for different medical specialties.
It must be Canva editable and should not appear crowded, aggressive or sensational.
5. TRUST ELEMENTS
Create a premium visual badge representing:
15 Years of Experience
We will also provide an official external accreditation badge.
The designer should define how this badge can be placed alongside the new identity in selected applications without weakening either brand.
The official badge itself must not be redesigned.
6. WEBSITE LOGO ASSETS
Prepare the necessary logo assets for website implementation, including:
- Header logo
- Sticky-header logo
- Footer logo
- Light and dark versions
- Transparent versions
- Square icon
- Favicon
- High-resolution exports
- Web-optimized exports
The web files should be properly sized and compressed rather than simply converted from the largest source file.
DESIGNER PROFILE
We are looking for an experienced Brand Identity Designer with strong conceptual and visual design ability.
Relevant strengths include:
- Brand identity design
- Original logo systems
- Typography
- Proportion and spacing
- Visual hierarchy
- Premium visual systems
- International service brands
- Healthcare, hospitality or professional service brands
We are not looking for a software operator, logo generator or template-based designer.
The selected designer should be capable of developing an original concept, explaining the design rationale, presenting professional directions and refining the approved concept through structured feedback.
Portfolio quality will be the primary selection criterion.
LONG-TERM COLLABORATION
This is the first stage of a broader brand-development process.
The selected designer may continue working with us on future applications such as:
- Business cards
- Email signatures
- Letterhead
- Presentation folders
- Branded bags
- Patient certificates
- Brochures
- Sales materials
- Website graphics
- Campaigns
- Advertising creatives
- Presentation templates
These items are not included in the current scope and will be discussed separately after the core identity is completed successfully.
APPLICATION REQUIREMENTS
To be considered, please include:
1. Your three strongest complete brand identity projects
2. Direct links to relevant case studies
3. A short explanation of your design process
4. Your estimated timeline
5. The number of initial concept directions included
6. The number of revision rounds included
7. Confirmation that the final logo will be an original vector design
8. Confirmation that all editable source files will be delivered
9. Confirmation that full commercial usage rights will be transferred after final payment
Please begin your proposal with the word:
SIRIUS
This confirms that you have read the complete project description.
SELECTION AND FILTERING
Applications will be filtered according to relevance, originality, portfolio quality and demonstrated brand identity experience.
Applications will not be considered if they:
- Do not begin with SIRIUS
- Use generic or copy-paste proposals
- Do not include relevant branding work
- Only show isolated logos placed on mockups
- Primarily use stock symbols, templates or pre-made elements
- Appear copied, derivative or mostly AI-generated
- Do not demonstrate strong typography and composition
- Do not explain the design process
Mockups may be used to present projects, but mockups alone will not be considered evidence of strong brand identity ability.
We are interested in seeing complete identity systems, including concept, logo construction, typography, color, applications and visual consistency.
Please submit only work that genuinely represents your highest level of brand identity design.
CONFIDENTIALITY AND RIGHTS
The company name, website, current logo and detailed brand information will be shared only with shortlisted candidates.
The final approved identity must be original and created specifically for this project.
Stock logo elements, pre-made templates, copied concepts and unlicensed resources must not be used.
After final payment, all commercial rights and final editable files must be transferred to the client.