Complete Branding and Design Package for Event-based E-commerce Portal

Job ID: 39354074

Budget: ₹40,000 – ₹99,000 INR

We are launching a new E-commerce Portal focused on event-based kits, celebration decoration kits, return gifts, flowers, cakes, and other merchandise.

Our platform will offer DIY decoration kits for personal celebrations like birthdays, anniversaries, and festive events, catering to both individual buyers and event planners.

We are looking for a creative and professional freelance branding expert or agency to take full ownership of the visual branding, merchandising design, and website UI/UX design to build a memorable, clean, vibrant, and market-competitive brand identity.

Scope of Work:
1. Logo Design
Conceptualize and design a professional, modern, and memorable logo.

Must reflect the themes of celebration, joy, personalized experiences, and elegance.

Provide multiple initial concepts (at least 4-5 options) for review.

Final deliverables in all standard formats (AI, PSD, PNG, JPG, SVG, EPS, PDF).

Provide logo variants: color version, black & white, and icon-only format.

2. Brand Identity and Guidelines
Define brand color palette (primary, secondary, accent colors).

Select brand typography (heading, subheading, body fonts).

Define iconography, patterns, and visual style guide.

Define imagery style and photo treatment guidelines.

Develop complete Brand Guidelines Document covering usage rules across digital, print, and merchandise.

3. Merchandise and Packaging Design
Design for key merchandise:

T-shirts, Caps, Bags, Mugs

Stickers, Wrapping Paper

Box Packaging for event kits

Thank you cards and Gift tags

Designs should be versatile, attractive, and suitable for promotional and sales use.

Print-ready files and mockups required for each item.

4. Website UI/UX Design
Create a modern, clean, user-friendly e-commerce design.

Key Sections/Pages:

Home Page

Product Category Pages (Birthday Kits, Return Gifts, Cakes, Flowers, Rentals)

Product Detail Pages

Cart and Checkout

About Us

Contact Us

Vendor Registration / Seller Listing Page

Customer Account Dashboard

Event Inspiration Blog Section

Design mobile-first responsive layouts (Desktop, Tablet, Mobile).

Focus on ease of navigation, celebratory aesthetics, fast load times, conversion optimization.

Deliver final designs in Figma or Adobe XD.

Wireframes + final polished UI designs required.

Optionally provide clickable prototype in Figma.

Deliverables:
Logo Files (in all required formats)

Brand Guidelines Document

Merchandise and Packaging Designs (Print-ready and Mockups)

Complete Website UI/UX Design files (Source files and Prototypes)

Visual Assets (Icons, Background Patterns, Illustrations if any)

Design Style We Prefer:
Clean, Fresh, and Celebratory

Elegant yet Playful

Vibrant and Colorful but not childish

Minimalistic, easy to recognize, and scalable

Target audience includes young parents, event planners, DIY enthusiasts, and gifting customers

Inspiration Examples (for reference only):
PartyCity

Etsy (for DIY feels)

Canva's aesthetic clarity

Sugarfina (for elegant packaging)

Skills Required:
Graphic Design

Branding and Identity Design

Packaging and Merchandise Design

UI/UX Design

Figma or Adobe XD expertise

E-commerce website design understanding (Shopify/woo commerce knowledge is a bonus)

Application Instructions:
Please submit your proposal along with:

Your portfolio of branding, merchandise design, and website UI projects.

Specific examples of similar e-commerce projects (if available).

Your approach to handling this project.

Estimated timelines for each phase.

Total cost (Fixed Price) for the complete project or phase-wise breakup.

Important Notes:
Final deliverables must be fully original. No templates or copied designs.

We will own full copyright of all deliverables after project completion.

Must be open to minimum 3 rounds of revisions per phase without extra cost.

Regular communication, milestone reviews, and collaboration are expected.