Branding for Natural Based Sourdough Bakery

Arabic & English

Scope of Branding Work

1. Logo Design

• Primary logo (classic style with natural and healthy elements)
• Secondary logo/variations (e.g., simplified or monogram style)
• Black & white versions

2. Typography (Fonts)

• Arabic and English fonts (harmonized and suitable for a classic theme)
• Pairings for:
• Headings
• Subheadings
• Body text

3. Color Scheme

• Primary colors (reflecting nature, health, and classic tones)
• Secondary/Accent colors
• Guidelines for usage (e.g., background vs text, complementary color pairings)

4. Icons and Illustrations

• Custom icons (e.g., wheat stalks, sourdough loaf, rolling pin, starter jar, etc.)
• Subtle patterns for branding (e.g., wheat patterns, natural textures)

5. Social Media Templates

• Instagram posts
• Instagram stories
• Highlight covers
• Facebook banners
• General post templates for product promotions, announcements, and offers

6. Printable Materials

• Business cards
• Menu (classic, clean, bilingual design)
• Packaging designs:
• Bread bags
• Boxes
• Labels
• Stickers or tags
• Flyers for promotions or offers

7. Website/Online Materials

• Branding for website headers, banners, and footers
• Email templates
• Favicon design

8. Interior and Exterior Signage (optional)

• Shopfront signage
• Indoor wall art or murals (aligned with the classic theme)
• Directional or informational signs

9. Guidelines Document (Brand Book)

• Complete branding guide including:
• Logo usage guidelines
• Font usage
• Color palette details
• Do’s and Don’ts for branding
• Sample layouts for consistent branding

Tips for Hiring

• Portfolio Review: Look for candidates with experience in branding similar businesses (e.g., food, health-focused, artisan).
• Communication Skills: Ensure they can handle bilingual design (Arabic and English) and understand cultural nuances.
• Deliverables: Clarify all required files (e.g., vector files for logos, editable templates for social media, print-ready designs).