Brand identity existing logo
Budget: $30 – $250 USD
Brand Identity Design Based on Existing Logo
Project Description:
We are looking for a skilled and creative graphic designer to develop a complete brand identity package based on our existing logo. The goal is to create a cohesive and elegant visual language that aligns with our brand values, appeals to our target audience, and can be consistently applied across digital and print media.
Scope of Work:
The project includes the following deliverables:
1. Brand Guidelines Document
• Typography (primary and secondary fonts with usage rules)
• Color palette (primary and secondary colors with HEX, RGB, CMYK codes)
• Logo usage rules (do’s and don’ts, clear space, minimum size, etc.)
• Visual language and graphic elements (shapes, patterns, or design motifs)
• Photography style direction (if applicable)
• Tone of voice / general design principles (optional but appreciated)
2. Stationery Design
• Business card (front and back)
• Letterhead
• Email signature
• Invoice template
3. Social Media Branding
• Profile picture and cover/banner (for platforms like Instagram, Facebook, LinkedIn)
• Branded post templates (e.g. quote, announcement, product/service highlight)
• Story templates or highlight covers (optional)
4. Mockups and Presentations
• At least 3 brand mockups showing the branding in real-world use (e.g. business card on desk, social post on mobile, letterhead print)
• Brand identity presentation (PDF or slide format)
Project Description:
We are looking for a skilled and creative graphic designer to develop a complete brand identity package based on our existing logo. The goal is to create a cohesive and elegant visual language that aligns with our brand values, appeals to our target audience, and can be consistently applied across digital and print media.
Scope of Work:
The project includes the following deliverables:
1. Brand Guidelines Document
• Typography (primary and secondary fonts with usage rules)
• Color palette (primary and secondary colors with HEX, RGB, CMYK codes)
• Logo usage rules (do’s and don’ts, clear space, minimum size, etc.)
• Visual language and graphic elements (shapes, patterns, or design motifs)
• Photography style direction (if applicable)
• Tone of voice / general design principles (optional but appreciated)
2. Stationery Design
• Business card (front and back)
• Letterhead
• Email signature
• Invoice template
3. Social Media Branding
• Profile picture and cover/banner (for platforms like Instagram, Facebook, LinkedIn)
• Branded post templates (e.g. quote, announcement, product/service highlight)
• Story templates or highlight covers (optional)
4. Mockups and Presentations
• At least 3 brand mockups showing the branding in real-world use (e.g. business card on desk, social post on mobile, letterhead print)
• Brand identity presentation (PDF or slide format)