"1881" Brand Logo: Tradition and Quality
Budget: $30 – $250 USD
Briefing for 1881 Brand Logo Creation
About the Brand
1881 is a brand that blends tradition, quality, and the welcoming simplicity of Minas Gerais. Its name refers to the founding year of Casa Salles, the oldest company in Belo Horizonte, renowned for its excellence and commitment to authenticity.
Currently, 1881 operates in the adventure segment but is expanding into cutlery and a gourmet emporium, featuring selected Minas Gerais products such as specialty coffees, traditional sweets, artisanal cheeses, wines, cachaças, and apparel. Our mission is to offer products that carry history and quality, connecting the past to the present with a strong and memorable identity.
Logo Concept
The visual identity of 1881 should reflect tradition, quality, and trust, while maintaining the authenticity and simplicity of Minas Gerais.
Key Design Elements:
✔ Stylized number 8 – Should reference the infinity symbol, reinforcing the idea of permanence, commitment, and a lasting legacy.
✔ Versatility – The logo must be timeless and work well in both the adventure gear and gourmet segments.
✔ Typography – Elegant, legible, and classic lettering that conveys tradition while maintaining a clean and modern design.
✔ Color Palette – Sophisticated and subdued tones such as black, gold, beige, or brown, balancing elegance and rusticity.
Applications and Uses
The logo will be applied to a variety of surfaces and materials, including:
Packaging and labels for the gourmet emporium
Equipment and accessories in the adventure gear line
Stationery and corporate materials
Website and social media
Visual References
Attached is an example of the stylized 8 resembling the infinity symbol, which is essential to reinforcing the brand’s identity. We also draw inspiration from brands that convey tradition and sophistication, while maintaining a strong and distinctive identity.
About the Brand
1881 is a brand that blends tradition, quality, and the welcoming simplicity of Minas Gerais. Its name refers to the founding year of Casa Salles, the oldest company in Belo Horizonte, renowned for its excellence and commitment to authenticity.
Currently, 1881 operates in the adventure segment but is expanding into cutlery and a gourmet emporium, featuring selected Minas Gerais products such as specialty coffees, traditional sweets, artisanal cheeses, wines, cachaças, and apparel. Our mission is to offer products that carry history and quality, connecting the past to the present with a strong and memorable identity.
Logo Concept
The visual identity of 1881 should reflect tradition, quality, and trust, while maintaining the authenticity and simplicity of Minas Gerais.
Key Design Elements:
✔ Stylized number 8 – Should reference the infinity symbol, reinforcing the idea of permanence, commitment, and a lasting legacy.
✔ Versatility – The logo must be timeless and work well in both the adventure gear and gourmet segments.
✔ Typography – Elegant, legible, and classic lettering that conveys tradition while maintaining a clean and modern design.
✔ Color Palette – Sophisticated and subdued tones such as black, gold, beige, or brown, balancing elegance and rusticity.
Applications and Uses
The logo will be applied to a variety of surfaces and materials, including:
Packaging and labels for the gourmet emporium
Equipment and accessories in the adventure gear line
Stationery and corporate materials
Website and social media
Visual References
Attached is an example of the stylized 8 resembling the infinity symbol, which is essential to reinforcing the brand’s identity. We also draw inspiration from brands that convey tradition and sophistication, while maintaining a strong and distinctive identity.