Brand Design
Budget: £20 – £250 GBP
SINSOUND Brand Design Brief
Visual Identity
Project Overview
Project Type: Brand visual identity
Designer Needed For: Logo + Social Media Templates
Important: All fonts must be available for free in Canva if possible unless you have an easy solution (I will need to edit templates)
Deliverables Summary
#1: Core Brand Identity
1. Logo (multiple versions + variations)
2. Social media profile graphics
Package 2: Content Templates
4. Video overlay templates (Canva)
5. Social media graphic templates (Canva)
6. Newsletter header graphic – if possible, not essential
All templates must be editable in Canva unless easy solution
About SINSOUND
What We Do:
SINSOUND decodes underground music culture through exploratory education, quality curation, and authentic storytelling. We help people discover and understand the venues, scenes, and stories that shape underground music worldwide.
Mission:
To become the most trusted voice for discovering quality underground music experiences—filtering algorithmic noise with human taste, cultural context, and community values.
Target Audience:
Cultural explorers (22-40) who value authenticity over mainstream, seek meaning and context, travel for music, attend underground events, and discover through TikTok/Instagram/YouTube.
Core Values:
• Quality Over Hype
• Context Over Clout
• Community Over Commerce
• Underground Over Mainstream
Brand Personality:
Sexy, underground, edgy, cool, authoritative but approachable, curious and exploratory, authentic and uncompromising, premium but accessible.
NOT: Corporate, mainstream, hype-driven, elitist, overly technical.
Visual Identity
Project Overview
Project Type: Brand visual identity
Designer Needed For: Logo + Social Media Templates
Important: All fonts must be available for free in Canva if possible unless you have an easy solution (I will need to edit templates)
Deliverables Summary
#1: Core Brand Identity
1. Logo (multiple versions + variations)
2. Social media profile graphics
Package 2: Content Templates
4. Video overlay templates (Canva)
5. Social media graphic templates (Canva)
6. Newsletter header graphic – if possible, not essential
All templates must be editable in Canva unless easy solution
About SINSOUND
What We Do:
SINSOUND decodes underground music culture through exploratory education, quality curation, and authentic storytelling. We help people discover and understand the venues, scenes, and stories that shape underground music worldwide.
Mission:
To become the most trusted voice for discovering quality underground music experiences—filtering algorithmic noise with human taste, cultural context, and community values.
Target Audience:
Cultural explorers (22-40) who value authenticity over mainstream, seek meaning and context, travel for music, attend underground events, and discover through TikTok/Instagram/YouTube.
Core Values:
• Quality Over Hype
• Context Over Clout
• Community Over Commerce
• Underground Over Mainstream
Brand Personality:
Sexy, underground, edgy, cool, authoritative but approachable, curious and exploratory, authentic and uncompromising, premium but accessible.
NOT: Corporate, mainstream, hype-driven, elitist, overly technical.