Dynamic HWM Logo Animation & Design

Job ID: 40549668

Budget: $10 – $30 USD

Title / Headline
HWM Animated Logo: H→W→M Letter Transition + Lottie (Seamless Loop)

Project Description
Hello!

I am in the planning stage of launching a tech brand in the field of mobile app development and electronic devices. The brand name is HWM.

I have a rough JPEG sketch of the logo (I will attach it to this proposal), but the key animation concept is already defined — and that's exactly what I want to discuss with a designer.

Main Objective
Create a static HWM logo and an animated version for the splash screen (loading screen) of a website and mobile application.

Animation Scenario (the most important part):

The logo should come to life through a sequential letter transition:

text
H → W → M
Suggested flow:

The letter H appears or becomes highlighted (e.g., glow, scaling, fade-in).

It smoothly transitions / transforms into the letter W.

It smoothly transitions / transforms into the letter M.

After the cycle is complete, the letters merge into the final static HWM logo, and the animation enters a seamless loop — a gentle "breathing" or glowing effect of the finished logo.

Total cycle duration: 3–4 seconds.

Important: This is my initial idea, but I am open to your professional suggestions on how to make it more stylish, smoother, and more technically impressive. For example:

morphing transformation,

letters appearing one by one (typewriter effect),

rotation or color shift,

or any other creative approach.

You are the expert — I'm looking forward to your vision.

Technical Requirements:
Format Purpose
Lottie (JSON) Primary format for app and website integration
MP4 (1920x1080, 30 fps) For presentations and demos
GIF For social media
Vector (AI / EPS / SVG) For printing and future work
PNG with transparent background For website use
Additional Info:
I have a JPEG sketch — a rough concept of the style. You can use it as a starting point or propose your own version.

The company is not yet launched → no strict brand guidelines → creative freedom.

Target audience: tech-savvy, modern, innovative.

Style: minimalistic, tech-forward, dynamic.

Budget & Timeline:
Budget: negotiable, estimated around [insert your amount].

Timeline: [insert number of days, e.g., 5–7 days].

Questions for Candidates (please answer in your proposal):
Do you have examples in your portfolio of logo animations with letter transitions or morphing? Please attach links.

How would you approach the H→W→M transition in Lottie? Would it be morphing, fade-in/out, or another technique?

How do you ensure a seamless loop without glitches after the main scene completes?

How many concepts and revisions are included in your price?

I am inviting motion designers with experience in typography, logo animation, and Lottie export. Please share your portfolio with specific examples.

Looking forward to working with you!