Digital Marketing & Lead Generation Specialist

Job Overview: We are seeking a Digital Marketing & Lead Generation Specialist who will be responsible for creating and executing digital marketing strategies to drive brand awareness, generate qualified leads, and support sales efforts. The role also includes conducting cold calls for outreach and follow-up with potential customers.

Key Responsibilities:

Digital Marketing Campaigns: Develop and execute marketing strategies, including SEO, SEM, social media marketing, and email campaigns, to build brand visibility and engage prospects.
Lead Generation: Create and manage lead generation initiatives, using tools to capture, nurture, and convert leads. This includes crafting and executing cold-calling strategies for outreach.
CRM Management: Utilize CRM platforms to track leads, manage communications, and optimize conversion rates.

Skills & Qualifications:

Proven experience in digital marketing with a strong understanding of SEO, SEM, and social media advertising.
Experience with tools like Dynamics 365 Sales, Google Ads, Brevo, and LinkedIn Sales Navigator.
Strong cold calling and communication skills.
Familiarity with lead nurturing, customer relationship management, and marketing automation.
Excellent organizational skills and ability to manage multiple campaigns simultaneously.