I need 2 legal papers
Budget: $14 – $30 NZD
The culture in West Irondequoit (westirondequoit.org), is similar to many other secondary schools – public relations is a technical function that uses one-way communication to generate “good news” publicity.
The superintendent and assistant superintendents make all of the decisions. It’s the job of the director of public information to tell everyone why the world is a better place because of their wisdom.
One indication of how public relations is perceived by many school leaders is by the typical disparity in salaries. West Irondequoit is a good example. The superintendent ($185,000) and three assistant superintendents ($165,000, $125,000 and $110,000) earn considerably more than the director of public information ($63,000).
How would you, as an expert public relations consultant, change the attitudes and behaviors of the school district’s managers so they recognize (and respect) the strategic value of public relations? Is it possible to change the culture in a school district so communication is seen as strategic and more than a technical support function? (Please argue it is possible to change the culture).
The superintendent and assistant superintendents make all of the decisions. It’s the job of the director of public information to tell everyone why the world is a better place because of their wisdom.
One indication of how public relations is perceived by many school leaders is by the typical disparity in salaries. West Irondequoit is a good example. The superintendent ($185,000) and three assistant superintendents ($165,000, $125,000 and $110,000) earn considerably more than the director of public information ($63,000).
How would you, as an expert public relations consultant, change the attitudes and behaviors of the school district’s managers so they recognize (and respect) the strategic value of public relations? Is it possible to change the culture in a school district so communication is seen as strategic and more than a technical support function? (Please argue it is possible to change the culture).