Leading Growth & Funnel Marketing Strategy
Budget: $8 – $15 USD
Position: Growth & Funnel Marketing Lead
(Full‑time · Remote/Hybrid – Lagos‑based preferred but open to top talent worldwide)
Mission
Own the entire customer‑acquisition engine for an already active coaching funnel, which is currently doing >USD10k per month in revenue. You design, build, and scale funnels that predictably turn strangers into high‑value clients while hitting aggressive ROAS and revenue targets.
Core Outcomes (First 12 Months)
Consistent Lead Flow:
1,500+ qualified leads per month into the low ticket offer at ≤ USD10 CPL
Program Sales Growth:
Double Core Offer enrollments (baseline provided at hire) while maintaining ≥ 5 × blended ROAS.
Funnel Efficiency:
Raise the challenge‑to‑program upsell rate from the current baseline to 20 % within two cohorts.
Creative Velocity:
Ship at least 8 new ad creatives/week, with a clear test‑learn‑iterate loop and documented winner archive.
Reporting & Insight:
Deliver weekly dashboards with actionable insights—traffic, CAC, LTV, cohort performance, and creative learnings.
Key Responsibilities
Area
What You’ll Do
Funnel Strategy & Build
Map and deploy full funnel journeys (ads → opt‑in → webinar/challenge → email/SMS → program sale). Use data to remove friction and boost AOV/LTV.
Media Buying
Own Meta, Google, YouTube, TikTok (+ any emerging channels). Plan budgets, build campaigns, set up tracking (GA4, Tag Manager, Facebook CAPI, UTM structure).
Creative Direction
Brief, storyboard, and pressure‑test hooks, angles, and formats (UGC, reels, carousels, static, text‑only). Coordinate designers/editors to hit weekly creative release cadence.
Email/SMS Monetization
Ideate and write—or guide copywriters on—high‑converting sequences (nurture, cart‑close, upsell, win‑back).
CRO & Testing
Run iterative A/B tests on pages, checkout flows, ad copy, subject lines. Prioritize hypotheses by impact.
Analytics & Forecasting
Maintain real‑time dashboards; model funnel economics; present recommendations with clear ROI trade‑offs.
Team Collaboration
Work hand‑in‑hand with Mayowa (CEO/face of brand), the community/program manager, and external creatives. Manage freelancers/agencies where leverage makes sense.
(Full‑time · Remote/Hybrid – Lagos‑based preferred but open to top talent worldwide)
Mission
Own the entire customer‑acquisition engine for an already active coaching funnel, which is currently doing >USD10k per month in revenue. You design, build, and scale funnels that predictably turn strangers into high‑value clients while hitting aggressive ROAS and revenue targets.
Core Outcomes (First 12 Months)
Consistent Lead Flow:
1,500+ qualified leads per month into the low ticket offer at ≤ USD10 CPL
Program Sales Growth:
Double Core Offer enrollments (baseline provided at hire) while maintaining ≥ 5 × blended ROAS.
Funnel Efficiency:
Raise the challenge‑to‑program upsell rate from the current baseline to 20 % within two cohorts.
Creative Velocity:
Ship at least 8 new ad creatives/week, with a clear test‑learn‑iterate loop and documented winner archive.
Reporting & Insight:
Deliver weekly dashboards with actionable insights—traffic, CAC, LTV, cohort performance, and creative learnings.
Key Responsibilities
Area
What You’ll Do
Funnel Strategy & Build
Map and deploy full funnel journeys (ads → opt‑in → webinar/challenge → email/SMS → program sale). Use data to remove friction and boost AOV/LTV.
Media Buying
Own Meta, Google, YouTube, TikTok (+ any emerging channels). Plan budgets, build campaigns, set up tracking (GA4, Tag Manager, Facebook CAPI, UTM structure).
Creative Direction
Brief, storyboard, and pressure‑test hooks, angles, and formats (UGC, reels, carousels, static, text‑only). Coordinate designers/editors to hit weekly creative release cadence.
Email/SMS Monetization
Ideate and write—or guide copywriters on—high‑converting sequences (nurture, cart‑close, upsell, win‑back).
CRO & Testing
Run iterative A/B tests on pages, checkout flows, ad copy, subject lines. Prioritize hypotheses by impact.
Analytics & Forecasting
Maintain real‑time dashboards; model funnel economics; present recommendations with clear ROI trade‑offs.
Team Collaboration
Work hand‑in‑hand with Mayowa (CEO/face of brand), the community/program manager, and external creatives. Manage freelancers/agencies where leverage makes sense.