I need a lead generation expert with experience in coaching and education ads

Hi. I have a lead generation campaign to build for a well known videographer. He has recently opened his own online coaching university where he teaches people to do what he does. He teaches people how to work remotely as a content creator, how to secure clients etc. I need to generate leads for this course for him. Can someone please help/provide guidance for me as this is the first time i have had a client like this, Thanks!