WhatsApp B2C Lead Generation

I’m rolling out a WhatsApp-centric push to capture fresh B2C leads for a new line of digital products and need the whole funnel dialed in—from list building to post-opt-in nurturing.

Scope
• Shape an acquisition strategy that complies with WhatsApp Business policies and local data-privacy laws.
• Build or refine the opt-in mechanism (click-to-WhatsApp ads, landing page integrations).
• Craft the broadcast calendar: welcome flow, value-add messages, promotional blasts, and re-engagement nudges.
• Write concise, persuasive copy and set up rich-media assets that resonate with a consumer audience.
• Configure segmentation and auto-responses inside WhatsApp Business API or approved BSP tools such as Twilio or 360dialog, tracking every touchpoint in Google Analytics (or a comparable dashboard).
• Deliver a clear metrics report: number of opt-ins, cost per lead, click-through rate to purchase page, and churn rate after two weeks.

Acceptance Criteria
1. Average cost per lead stays within the agreed range (we’ll finalise after your discussion).
2. All contacts receive the complete three-step welcome flow automatically within 10 minutes of opt-in.
3. Reporting dashboard updates in real time and exports clean CSV files.

I need a very simple campaign to run. You’ll inherit existing brand guidelines. Timelines are tight, so demonstrated experience scaling WhatsApp lead funnels for consumer digital products will move you to the top of the list.