WhatsApp Lead Gen Campaign Setup

I need a results-oriented WhatsApp marketing push to fill the pipeline for my POSH awareness and corporate training programs. The single, measurable objective is lead generation—qualified HR managers, L&D heads and other corporate professionals who can sign off on training engagements.

Here is what the assignment looks like from my side:

• Strategy & Setup
I’ll share a segmented list of decision-makers. I’m counting on you to refine that list (or recommend acquisition tactics), draft a succinct flow that respects WhatsApp’s policies, and configure the broadcast or API tool you prefer—Twilio, WhatsApp Cloud, WATI, etc.

• Content Creation
Two formats only: sharp text blurbs and branded infographics that highlight legal compliance, learning outcomes and upcoming cohort dates. Each piece must carry an unmistakable call-to-action that routes prospects to a demo booking link or a quick reply keyword.

• Execution & Optimisation
Send, track, measure and tweak. I expect transparent reporting on open rates, click-throughs and, most importantly, leads captured. If you can A/B test copy or artwork in parallel, even better.

Acceptance criteria:
– Campaign live inside five days after assets are approved.
– Minimum open rate 70 %; minimum 3 % replies expressing interest.
– Spreadsheet (or CRM export) with all captured leads plus engagement metrics.

If you’ve previously driven B2B results on WhatsApp—especially for training, compliance or HR-focused offers—let me know. Looking forward to collaborating and turning these corporate contacts into booked sessions.