WeChat & RED Lead Generation
Budget: ₹2,500 – ₹0 INR
I need a results-oriented social media marketer who understands China’s digital ecosystem and can turn WeChat and RED (Xiaohongshu) into reliable lead pipes for my brand. Social media marketing is the only channel in scope right now; I am not pursuing Weibo or Douyin unless future performance data suggests an expansion.
The assignment centres on two platforms:
• WeChat – Build or refine the Official Account, plan a content calendar, set up lead-capture paths via Mini Programs or H5 pages, and run precision ads through Tencent Ads.
• RED (Little Red Book) – Optimise the brand account, craft visually engaging “notes”, and work with appropriate micro-KOLs to drive traffic to the same lead funnel.
The goal is strictly lead generation. Every post, ad, or collaboration should be engineered to collect qualified contacts that can be handed to my sales team. You will be expected to:
• Map the funnel, from first touch to captured lead.
• Produce platform-native content (Chinese copy, imagery, short video) on a weekly rhythm.
• Launch and optimise paid campaigns, backed by A/B testing and clear KPIs.
• Deliver bi-weekly performance reports showing CPL, conversion rates, and next actions.
Success will be measured by the volume and quality of leads, not vanity metrics. If you’ve already driven similar campaigns in China and can point to solid numbers, let’s talk workflow and timelines so we can get started right away.
The assignment centres on two platforms:
• WeChat – Build or refine the Official Account, plan a content calendar, set up lead-capture paths via Mini Programs or H5 pages, and run precision ads through Tencent Ads.
• RED (Little Red Book) – Optimise the brand account, craft visually engaging “notes”, and work with appropriate micro-KOLs to drive traffic to the same lead funnel.
The goal is strictly lead generation. Every post, ad, or collaboration should be engineered to collect qualified contacts that can be handed to my sales team. You will be expected to:
• Map the funnel, from first touch to captured lead.
• Produce platform-native content (Chinese copy, imagery, short video) on a weekly rhythm.
• Launch and optimise paid campaigns, backed by A/B testing and clear KPIs.
• Deliver bi-weekly performance reports showing CPL, conversion rates, and next actions.
Success will be measured by the volume and quality of leads, not vanity metrics. If you’ve already driven similar campaigns in China and can point to solid numbers, let’s talk workflow and timelines so we can get started right away.