Water Treatment Social Lead Generation Campaign
Budget: $250 – $750 USD
I run a full-service water treatment company that serves homeowners, businesses, and light industrial sites. I’m looking for a social media specialist who can turn carefully crafted campaigns into a steady flow of qualified leads.
What I need you to do
Start by auditing my current online presence, then build a paid-and-organic strategy that speaks directly to people struggling with hard water, bad taste, staining, or well-water contamination. Promotional offers and discounts will be the primary hook, so the content you design must highlight our limited-time deals while still educating prospects about why professional treatment matters. I’m open on platform mix—Facebook, Instagram, even LinkedIn if you see an opportunity—so long as the cost per lead stays lean and the volume stays high.
Key deliverables
• A 3-month campaign blueprint outlining audiences, ad formats, spend allocation, and creative angles
• Scroll-stopping graphics and short-form copy for each offer (Canva, Adobe, or your preferred tool—just keep branding consistent)
• Weekly optimisation of targeting, budget, and creative based on performance data
• A clear lead-tracking workflow that routes every form fill or call directly to my CRM
• Bi-weekly reports summarising spend, CPL, lead quality, and next steps
Acceptance criteria
• Cost per lead meets or beats agreed benchmark by the end of month one
• At least two new qualified enquiries per day once campaigns stabilise
• Reports delivered on time and include actionable insights rather than raw numbers
Skills that will set you apart: Facebook Ads Manager, Instagram Reels, custom audiences, look-alike modelling, retargeting pixels, basic video editing, and an eye for persuasive copy. Familiarity with water treatment marketing is a bonus, but strong lead-gen results in any home-service niche work too.
If you can keep the phones ringing without blowing the ad budget, let’s talk about turning this into a long-term partnership.
What I need you to do
Start by auditing my current online presence, then build a paid-and-organic strategy that speaks directly to people struggling with hard water, bad taste, staining, or well-water contamination. Promotional offers and discounts will be the primary hook, so the content you design must highlight our limited-time deals while still educating prospects about why professional treatment matters. I’m open on platform mix—Facebook, Instagram, even LinkedIn if you see an opportunity—so long as the cost per lead stays lean and the volume stays high.
Key deliverables
• A 3-month campaign blueprint outlining audiences, ad formats, spend allocation, and creative angles
• Scroll-stopping graphics and short-form copy for each offer (Canva, Adobe, or your preferred tool—just keep branding consistent)
• Weekly optimisation of targeting, budget, and creative based on performance data
• A clear lead-tracking workflow that routes every form fill or call directly to my CRM
• Bi-weekly reports summarising spend, CPL, lead quality, and next steps
Acceptance criteria
• Cost per lead meets or beats agreed benchmark by the end of month one
• At least two new qualified enquiries per day once campaigns stabilise
• Reports delivered on time and include actionable insights rather than raw numbers
Skills that will set you apart: Facebook Ads Manager, Instagram Reels, custom audiences, look-alike modelling, retargeting pixels, basic video editing, and an eye for persuasive copy. Familiarity with water treatment marketing is a bonus, but strong lead-gen results in any home-service niche work too.
If you can keep the phones ringing without blowing the ad budget, let’s talk about turning this into a long-term partnership.