Travel Agency Social Media Leads

Job ID: 40305364

Budget: ₹400 – ₹750 INR

I run a growing travel agency and I’m ready to hand day-to-day social media over to someone who has already proven they can move the needle for another travel brand. My single, non-negotiable objective is lead generation: enquiries that turn into bookings, not vanity metrics.

Here is the landscape you’ll be working in. At the moment, we have an active presence on Facebook and Instagram and want to expand or refine our reach on YouTube, Google (including Business profile), TikTok/Reels-style short-form video, and Pinterest. I’m open to reshaping the mix if you can show a data-backed reason for doing so, but those six channels are where most of our audience already hangs out.

Because I’m unsure which content types resonate best with our travellers, I need you to audit what we’ve done, study competitor activity, and recommend a content plan. Whether that ends up being destination guides, user stories, offers, or something completely different is part of the expertise I expect you to bring.

To be considered, please point me to campaigns you have managed for other travel agencies—ideally examples that illustrate how your social strategy translated into qualified leads or bookings. Screenshots, case studies, or live links are perfect. If you’ve worked with hospitality or tour operators, highlight that too.

Deliverables I expect once we start:
• A 3-month cross-platform content and ad plan aimed at lead capture
• Creation or refinement of the visual style to keep the brand consistent across all channels
• Daily community management and prompt reply to comments and messages
• Weekly performance report with clear attribution of leads generated and spend vs. return

I also want to optimise my social media presence. Hence, would like all our platforms and website to be audited along with a gap analysis of what is required to improve them. Plus, I want to have a blog written now and then to improve the effectiveness of ads.

Also, looking to market over WhatsApp and create proper funnels for marketing as a part of strategic execution.

I use Meta Business Suite and basic Google Analytics; if you prefer other tools, just let me know. I’m happy to align on KPIs and tracking methods before kickoff, so we’re both clear on how success is measured.

Show me you can turn wanderlust into real enquiries and we can get started right away.